Sentences with phrase «digital ad dollars»

Everything that makes the site useful essentially exists as a pretext to keep users offering up more and more of their personal information to Facebook, which currently controls somewhere around one out of every five digital ad dollars spent in the country.

Google, Facebook's counterpart in a duopoly that now threatens to control 84 percent of digital ad dollars worldwide by the end of the year, has similarly declined to implement GDPR - style policies worldwide.

Google and Facebook take nearly 90 % of digital ad dollars, partly because their simple offering means less of those difficult conversations.

Obviously Google competes with Facebook for digital ad dollars, and there are other social services out there — mainly Twitter — but nobody offers anything close to the size and service combination that Facebook does.

An estimated 20 percent of digital ad dollars are wasted on ads that are either never seen or do not properly load, said Bankoff.

Digital advertising giants like Alphabet's Google (googl) and Facebook (fb) are gobbling up a lion's share of digital ad dollars, and eMarketer forecasts the two companies will make up 60 % of the U.S. digital ad market this year.

Not exact matches

Those expectations should be communicated to the client so that when a decision is made regarding whether to spend on traditional PR versus SEO or digital ads, data is available that makes an argument for why dollars should go toward the former.

Even with digital video expected to see double - digit annual growth for the next few years, TV will continue to get the lion's share of ad dollars.

Just as consumers have shifted their media - viewing behavior away from traditional mediums like television, advertising dollars previously spent on TV ads are migrating to the digital world as well.

Time Inc. has been looking for ways to better compete with digital startups, such as BuzzFeed, that have emerged in the past few years and are grabbing a larger portion of online ad dollars.

At the end of the day, however, as competing platforms continue to flood the space, and as brands increasingly shift television ad dollars into digital, only one clear victor in the battle for online video has emerged: creators.

Instead of spending thousands of dollars on a television ad campaign, by launching smaller digital campaigns, Quiznos can check what's bringing customers in the door — and what isn't.

Marketing executives said that Viacom, which used to dominate the youth advertising market, now faces intense competition for their ad dollars from Facebook, YouTube and other digital outlets.

eMarketer Releases New Programmatic Advertising Estimates Despite controversy around programmatic advertising in recent marketing headlines, eMarketer found that nearly four of every five digital display ad dollars in the US will go to programmatic advertising this year.

By 2022, brands would be spending more marketing dollars on digital, eventually making the global digital ad spending to grow to $ 347.7 billion.

What is missed is that the increase in digital advertising is a secular trend driven first - and - foremost by eyeballs: more - and - more time is spent on phones, and the ad dollars will inevitably follow.

The letter continued: «Our ad reminds viewers that Kim Jong - un and his army of hackers have been stealing billions of dollars of Bitcoin and other digital currencies for the past few years, funding their rogue nuclear weapons programs and thwarting efforts by the rest of the world to sanction this behavior.»

When Karen asked if the company might ask other ad - targeting firms to pay a licensing fee or even try to force them out of the business, for instance, the answer that came back was, «I'm just a simple man trying to advance the cause of digital politics, you're talking way above my pay grade,» though we did also learn that the patent is «patent is a recognition of what we've done as a company» and that «taken us years to get to this place, it's taken millions and millions of dollars.»

DeFrancisco is now being called the «Six Million Dollar Man» in a digital campaign that pastes his face and estimated worth in banner ads across Facebook and other websites, and claims that a vote to raise the minimum wage would help nearly 100,000 central New Yorkers.

He spent more than half - a-million dollars on data - driven grassroots outreach that included door - knocking, digital ads, direct mail and social media, much of it aimed at Democrats as well as residents of areas that have benefited from federal largesse.

The state Democratic Party that Cuomo controls is funding a statewide TV, radio and digital ad campaign worth hundreds of thousands of dollars touting the governor's «middle - class recovery act» budget.

The 30 - second spot, called «Began,» will air on broadcast, cable and digital market areas throughout the district.Previous ads cite Faso's record of results as an innovative leader, notably his efforts to enact balanced state budgets, push for a property tax cap and his role in creating New York's STAR program, which saves taxpayers millions of dollars each year.

The state Democratic Party that Cuomo controls is set to spend hundreds of thousands of dollars on a statewide TV, radio and digital ad campaign touting the plan, which is set to begin Monday and run for the next three weeks in the lead - up to the April 1 budget deadline.

As newspapers rely on advertising dollars for revenue, and with the ad space online at a premium, many are finding that they simply can't make ends meet with what online advertisers can pay, especially with digital ad revenue falling between two and seven percent at some of the nation's largest and most well - known papers.

The company is in the midst of launching a new ad campaign for print and digital, and has earmarked one million dollars.

The average large consumer magazine now sells about the same dollars in digital editions as one full - page ad, but

Ad revenue tumbled as well, as media companies traded analog dollars for digital cents.

The continuing migration of audiences and ad dollars to digital has helped serve as a balm against growing economic fears that have resulted in downward revisions for total spending forecasts.

Giles - Parscale, the firm of digital director Brad Parscale, received more than a half - million dollars in December for consulting and online ads.

Campaigns are always looking for smarter ways to spend their precious dollars, and digital advertising is much less expensive than traditional TV, radio and mail ads.

Create Resume September 2007 — Present VP of National Advertising Sales Arena Media Networks - Oversee day to day Ad Sales division of $ 100 million Digital Signage Network (sports)- Manage staff of twelve sales execs and six support staff - Sell into $ 20 million dollar Ad Sales budget - Liaison to Capital Market relationships as well as Business -LSB-...] Continue Reading →

Created media campaigns, both print and digital using coding and graphic design skills, utilizing self created web sites, Google Adwords, email, social media, print ads, brochures, snail mail, and hand outs that have resulted in hundreds of thousands of dollars increased revenue.