BasicAttentionToken (BAT), a cryptocurrency startup called that aimed to weed out the middlemen, frauds, and trackers in Digital Advertising by creating a decentralized, transparent
digital ad exchange based on Ethereum Blockchain held its ICO a couple of months ago.
Its acquisition of
digital ad exchange MoPub, a marketplace where ad buyers and sellers can do business in real time, announced yesterday, is a major step in that direction.
Not exact matches
What it does: Operates an
ad exchange platform for
digital publishers and suppliers
Under Facebook's new policy, no
ads from well - known
digital currency
exchanges or for initial coin offerings will be allowed.
«Concerns that Facebook is banning
ads and major crypto
exchanges shutting down have really silenced the hype and some people are probably having second thoughts about investing their hard - earned cash into
digital currencies.»
Twitter's new
ad restrictions could also limit the advertising methods for cryptocurrency wallets that are used to hold
digital currencies, as well as cryptocurrency
exchanges where people go to buy and sell various cryptocurrencies.
That means companies like Coinbase or Gemini, which serve as marketplaces and
exchanges for virtual currencies, and advertisers promoting an ICO or encouraging the purchase of a particular cryptocurrency, are effectively shut out of 70 percent of the world's
digital ad market.