While data trackers make a lot of the information about your digital activity somewhat anonymous to protect privacy, the information can still be used by
digital ad firms to match you with an IP address or social media profile.
The Cruz campaign shifted its digital ad buys to Targeted Victory, the experienced
digital ad firm that handled digital for Republican Mitt Romney's 2012 presidential run.
Not exact matches
-- Harris Bernstein, VP of account strategy at Criteo, an advertising technology
firm offering personalized
ad retargeting across devices for
digital brands.
In November, the
digital ad platform AppNexus said that it was banning Breitbart from using its
ad tools because the site promoted racism and content that might incite violence, which was against the
firm's rules.
Sooner or later, every successful company confronts the dilemma of hiring an
ad agency (for the purpose of this screed, we'll use that term to describe marketing services companies of all stripes, such as creative
ad shops,
digital agencies, PR
firms — the whole hairball).
«The beauty of microtargeting an
ad buy based on location, age, and sex is the data you're going to get out of that,» says Michael Kahn, senior vice president of marketing at the
digital marketing
firm Performics.
One was for a tax on the turnover rather than the profits of
digital firms, another would put a levy on online
ads, and a third would impose a withholding tax on payments to internet
firms.
U.S.
digital video
ad spending for 2014 is estimated at nearly $ 6 billion, while TV
ad spending is about $ 69 billion, according to research
firm eMarketer.
A researcher from New York - based
firm GIPEC sent
Digital Citizens screenshots of a Donald Trump
ad next to two videos with ISIS connections.
Points North is a
firm founded by former executives with analytics experience going back to the old Jupiter Research
digital ad measurement business, as well as with the Word of Mouth Marketing Association (now part of the Association of National Advertisers) and such influencer networks as CrowdTap and House Party.
Data Suggests Surprising Shift: Duopoly Not All - Powerful — Amazon and Snapchat Are Experiencing Faster Growth Amazon and Snapchat are among the
firms making faster - than - expected gains into Facebook and Google's substantial shares of
digital ad spending, according to new data.
The market for mobile
ads is set to grow nearly 85 % this year, one of the fastest - growing areas of
digital advertising, estimates research
firm eMarketer.
According to the research
firm eMarketer, Yahoo will get about 1.5 percent of the world's
digital ad revenue this year, down from 2.1 percent last year.
Executives at Cambridge Analytica, a political data
firm that worked on
digital ads for President Donald Trump's 2016 election campaign, were caught on camera suggesting that the
firm could use sex workers, bribes, ex-spies and fake news to help candidates win votes around the world, a new investigation has revealed.
When Karen asked if the company might ask other
ad - targeting
firms to pay a licensing fee or even try to force them out of the business, for instance, the answer that came back was, «I'm just a simple man trying to advance the cause of
digital politics, you're talking way above my pay grade,» though we did also learn that the patent is «patent is a recognition of what we've done as a company» and that «taken us years to get to this place, it's taken millions and millions of dollars.»
Middle Seat is a national
digital firm that handles mass emails, online fund - raising,
digital ads, social media and website and graphic design for campaigns.
As you'd expect from its Mad Men heritage, the agency scene offers some of the biggest
ad agencies in the world: JWT, Leo Burnett, DDB... not to mention thriving design studios such as Firstborn, Huge and Pentagram, or
digital firms like The Barbican Group and Big Spaceship.
It is put together by Montreal
ad firm John St. for Cieslok Media, which happens to own the billboard and who says «it made sense to leverage our
digital sign on the Gardiner to amplify this message for the general public good.»
Working in conjunction with our legal SEO strategies, law
firm blogs, social media promotion methods, online attorney videos, Legal Directory
ads and other top integrated solutions, FindLaw's programs position legal professionals to survive and thrive within their local
digital marketplace.
Once people get to your law
firm's website, either through a search or through a
digital ad campaign, they need enough well organized and clearly presented information to make an educated decision about whether or not your
firm can help their specific situation.
But when you talk to actual ethicists, as Ricardo Bilton of Digiday did, you'll learn that «questioning the ethics of
ad blocking ignores that neither publishers nor their
digital advertising partners are exactly on
firm ethical ground either.»
Pandora announced this morning it's acquiring
digital audio
ad technology
firm AdsWizz for $ 145 million, as a combination of at least 50 percent cash, with the remaining paid in either cash or stock at Pandora's discretion.
Some of the campaign details and results included in the information to be sent to the RNC were informed by Keystone Solutions, an outside
firm used by Targeted Victory, the Republican
digital agency that handled the campaign's
digital ads and related work.
Giles - Parscale, the
firm of
digital director Brad Parscale, received more than a half - million dollars in December for consulting and online
ads.
Alexa Tonner, head of partnerships at the
digital influencer
ad firm Collectively, said a few years ago, there was a «fever pitch» among marketers to work with Vine stars.
From late 2015 through June 2016, the
firm provided «statistical models to identify new donors» and developed
digital ads for the group, according to documents Heritage filed with New York regulators.
According to the talking points, Cambridge Analytics's research allowed for «a more innovative approach from other super PACs,» with «deepdive research» from an outside
firm guiding its
digital ads, which are «microtargeted to a degree that really hasn't been done before.»
AdsWizz, one of the few
ad - tech
firms entirely focused on
digital audio
ads, will join Pandora in a cash - and - stock deal.
Digital marketing
firm Merkle RKG noticed increases in
ad prices over the past year, noting that larger iPhones are part of the reason — apparently it's more likely that users will buy something after clicking on a search
ad on a larger phone.
Media Director TV, Radio,
Digital - U.S. Media Marketing Advertising Agency Based Atlanta, GA - USA Search Media Director Executive Search
Firm Filcro Media Staffing Recruitment Group Media
Ad Agency Side Officer in Charge Tony Filson Reporting to Chief Marketing Officer CMO Industry Advertising
Even without the benefit of any features specific to real estate, Facebook has already captured substantial mindshare among agents, with a September 2017 report by research
firm Borrell Associates suggesting that agents are «more likely to buy
ads on social media than all other forms of
digital media, including listing portals.»