Sentences with phrase «digital ad growth»
In the second quarter, the Times could announce a digital ad growth rate of 14.2 %.
https://www.politico.com/ Not exact matches
Halfway through last year, Jason Kint of the advertising trade group Digital Content Next looked at the total ad revenue booked by those two companies as a proportion of the overall industry, and found that they accounted for about 90 % of all the growth in the business.
Even with digital video expected to see double - digit annual growth for the next few years, TV will continue to get the lion's share of ad dollars.
Digital ad spending grew by 20 % in 2015 to about $ 60 billion, faster growth than in either 2013 and 2014, the report says, «but journalism organizations have not been the primary beneficiaries.»
Global Brand Building Officer Marc Pritchard has pushed for a faster shift toward programmatic digital buying in recent months, said people familiar with the matter, which comes as P&G has been under investor pressure to get more from its ad budget amid slower growth.
Verizon hopes to leverage these assets, capitalizing on mobile growth, as the global mobile advertising market, according to eMarketer, will reach more than $ 100 billion in 2016, accounting for more than 50 % of all digital ad expenditure.
Both the internet giants played a vital role in the unprecedented growth in digital ad spending by accounting 61 % of share.
Data Suggests Surprising Shift: Duopoly Not All - Powerful — Amazon and Snapchat Are Experiencing Faster Growth Amazon and Snapchat are among the firms making faster - than - expected gains into Facebook and Google's substantial shares of digital ad spending, according to new data.
The post Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth appeared first on Marketing Land.
Revenue rises as digital subscribers increase, though online ads slump
By
Austen Hufford
Austen Hufford
The Wall Street Journal
Biography
@austenhufford
austen.hufford
The New York Times Co. posted a 3.8 % rise in revenue for the first quarter, as continued growth in digital...
Publishers» digital advertising revenues have been hit by the dominance of Google and Facebook (76 percent of the increase in internet advertising monies in the U.S.), the growth in news consumption via smartphones and the rise of ad - blockers.
As digital magazines optimized for tablet and smartphone reading continue to enjoy a surge in growth, publishers still have to concern themselves with being able to accurately demonstrate to their advertisers that readers can — and do — interact with their ads.
Unfortunately, that rate of growth never topped more than three percent, which means newspapers are losing print ad revenue at a far greater rate than they are gaining digital.
Magazine ad revenue is forecast to see only minimal growth through 2019 on the strength of digital sales after five years of decline, according to PricewaterhouseCoopers.
Great article and very expected growth statistics, I can concur from our own Digital Magazine Clients across the USA, UK and Globe that readership is up, click through's from interactive ads much higher than static and not surprisingly reading from Tablet (and Mobile) devices is helping this exponential rise.
Unfortunately, revenue's still dead in the water, with circulation declines offsetting ad growth & no real sign of change — management's still touting strong digital ad revenue growth, but it's a total red herring since it comprises a mere 4 % of total revenue!
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