Sentences with phrase «digital ad industry»

Despite the competition from new entrants in the market, along with old - time rivals, both Google and Facebook have managed to maintain their dominance in the digital ad industry, even beating analyst expectations of a 60.4 % of the total digital ad investment quota in the US.

Together, the two tech giants will account for 63.1 % of the investment in digital ad industry in the US in 2017.

The latest major algorithm change is only a continuation of that experience prioritization, and it's the number one reason why this dramatic shift will be good for the digital ad industry over the long haul.

Not exact matches

For decades, Nielsen has been the industry standard for digital ad measurement.

Halfway through last year, Jason Kint of the advertising trade group Digital Content Next looked at the total ad revenue booked by those two companies as a proportion of the overall industry, and found that they accounted for about 90 % of all the growth in the business.

In a recent interview with ad industry veteran Jay Sears, Pivotal's Wieser said the digital - media industry has effectively become a giant duopoly in which Google and Facebook win almost everything, advertisers have to play by their rules, and other media companies «fight for the scraps.»

According to estimates from eMarketer, spending on digital ads in the U.S. will likely grow this year to the point where it is larger than the amount spent on television, the former Goliath of the industry.

Such a move could have major implications for the online ad industry and the digital media publications whose businesses rely on ads.

Other noteworthy features of its website include registration for an e-newsletter that details recent developments in the Canadian digital advertising industry and an Insights + Researchsection that connects users to IAB Canada's annual mobile ad revenue reports.

Seeking to revolutionize and overhaul the severely flawed and privacy invasive digital advertising industry, BAT is an open - source and decentralized digital advertising platform quantifying user attention span through browser engagement, ultimately reducing targeted ads.

The industry's full - court press includes print ads in Roll Call and The Hill, along with digital ads on Twitter.

To place a Classified ad in print and digital edition of Beverage Industry Magazine, please contact Catherine Wynn @ [email protected].

SEIU 32BJ, which represents 145,000 service industry workers, launched a separate digital attack ad campaign against DeFrancisco on March 3.

SEIU Local 32BJ, which represents 145,000 service industry employees, is spending «a robust five figures» on a weeklong digital ad campaign targeting DeFrancisco, union officials said.

To overcome these various digital hurdles, the ad industry has been serving up a sneaky solution: make ads look less like ads — and more like the articles, videos and posts around them.

The digital ad space, like the online dating industry, is currently controlled by a few large players.

Although this monopoly is much less pronounced in the dating industry, the weight of the largest players has pushed the space further towards niche specialisation — something that has also happened in the digital ad space.

The new Monroe ads will run in a broad range of automotive service industry publications and reach thousands of additional industry professionals through a variety of digital placements, feature articles, social media activities and eNewsletters.

With this ad, your book receives an announcement listing in PW Select, the monthly supplement dedicated to the self - publishing industry and bound into the print and digital editions of Publishers Weekly.

Marc represents leaders in blockchain and other distributed ledger technologies and digital currencies that operate businesses abroad number of industries, including ad tech, ecommerce, energy, healthcare, mobile apps, music, payment systems, real estate, and video games.

Read more: Google: Russian groups did use our ads and YouTube to influence 2016 elections How a digital Cold War with Russia threatens the IT industry Four things we learned when Facebook, Google, Twitter testified in Russia inquiry Twitter says 50,000 Russia - linked accounts tweeted during 2016 US presidential election

The MyToken ecosystem brings altogether the like - minded digital currency investors, precisely matches the needs of digital currency industry and bridging an efficient communication channel between advertisers and users - advertisers get accurate traffic data while audience are able to choose whether to accept the Ads and benefit from paying attention to it.

Digital transformations are sweeping industries at an unprecedented speed, and as a result, business leaders like yourself require skilled, digitally astute employees «on demand» to manage such technological transitions on an ad - hoc basis.

Positioned the Moulton brand as the industry leader through content generation, messaging, copy writing, ad design, SEO, and social media as part of a comprehensive digital and traditional marketing strategy.

Optimized all live digital advertising campaigns on a daily basis; this includes daily communication with the ad networks and publishers and daily campaign performance comparisons to industry benchmarks

Created national marketing campaigns which included print and digital ads, product packaging, videos, and coordinating industry events for product launches

Media Director TV, Radio, Digital - U.S. Media Marketing Advertising Agency Based Atlanta, GA - USA Search Media Director Executive Search Firm Filcro Media Staffing Recruitment Group Media Ad Agency Side Officer in Charge Tony Filson Reporting to Chief Marketing Officer CMO Industry Advertising

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The sweepstakes, launched in March in conjunction with a new «Good to Know» ad campaign, features 30 - and 15 - second spots airing on HGTV, along with print and digital segments in industry trade publications.