Sentences with phrase «digital ad inventory»

Not exact matches

Though upfronts have traditionally been focused more on television advertising, the rise in digital viewing has forced media companies to come to the ad market with a more holistic approach and sell TV and digital inventory together.

Last year, NBCU and Vox came to the market with their own ad product called Concert, which allowed brands to purchase digital display advertising inventory across both companies» properties.

Facebook, Google and other large properties are lining up big chunks of ad space for those willing to pay, and CampaignGrid's Jordan Lieberman predicted during the conference that digital video ad inventory (on YouTube and Hulu, for instance) for the Fall will sell out completely in 15 + battleground states by August.

In return, Google sends web traffic to newsrooms — which find themselves spitting into the digital wind trying to sell ad inventory against... Google.

Triton digital announced today that it will represent XAPP Ads on Slacker Radio, adding a new business dimension to Triton's repping of Slacker's audio inventory.