Sentences with phrase «digital ad measurement»

Points North is a firm founded by former executives with analytics experience going back to the old Jupiter Research digital ad measurement business, as well as with the Word of Mouth Marketing Association (now part of the Association of National Advertisers) and such influencer networks as CrowdTap and House Party.

For decades, Nielsen has been the industry standard for digital ad measurement.

Not exact matches

Providence's investment comes on the heels of Oracle's acquisition of Moat, a digital measurement company known for its role as an independent third party hired to measure ads across platforms like Facebook, YouTube and Snapchat.

Amanda Tarpey, senior vice president of digital product leadership at Nielsen said of this partnership: «Our work with Hulu has been a collaborative effort to further expand Nielsen Total Audience measurement across connected devices, and we're excited to include Hulu in Nielsen Digital Ad Ratings given its position in the market and connection with the consumer.digital product leadership at Nielsen said of this partnership: «Our work with Hulu has been a collaborative effort to further expand Nielsen Total Audience measurement across connected devices, and we're excited to include Hulu in Nielsen Digital Ad Ratings given its position in the market and connection with the consumer.Digital Ad Ratings given its position in the market and connection with the consumer.»

These measurements favor ad platforms who, whether through error of commission or omission, have allowed brands to squander as much as 20 % of their digital advertising budgets on fraudulent impressions.

The Gran Turismo series has long been known for its emphasis on accuracy, with the developers at Polyphony Digital going to extreme lengths to create cars and tracks that are as close to the real life equivalents as possible, using exacting measurements ad physics models that are as close to reality as modern technology can make them.