Sentences with phrase «digital ads targeting»

The Congressional Leadership Fund also plans to fund digital ads targeting residents of the 22nd district.

The National Republican Congressional Committee is launching new digital ads targeting Democrats who voted against the tax overhaul that passed the House on Thursday.

Update: Bridge Project is also running digital ads targeting 24 House Republicans over the vote.

Cambridge Analytica (CA) delivered data modeling, television targeting and placement, digital ad targeting and delivery, list building, and polling to Make America Number One's (MAN1) project «Defeat Crooked Hillary» (DCH) with the goal of running a cost - efficient and effective nationwide operation.

The Iowa caucuses were less than two months away in February, and the Cruz campaign decided Cambridge just wasn't well - equipped or properly - staffed to handle its digital ad targeting and buying needs.

Facebook says up to 87 million people may have had their personal details transferred to Cambridge Analytica, a voter - profiling company that denies the data powered digital ad targeting for President Donald Trump's 2016 campaign.

Not exact matches

Online advertising on targeted websites or through Google AdWords, Facebook ads, Twitter ads, LinkedIn ads and other digital advertising services can work extremely well to increase opt - in form submissions, particularly if you're offering a lead magnet that your target audience really wants.

As he framed it, the real targets of the strategy here are parents (and older siblings), who will spend more time using Messenger — and seeing ads and conducting commerce there — if they can get their families together in one digital location.

This is where ad tech can help advertisers ensure that the digital habits of targeted consumers are properly factored into the overall strategy.

A new study from digital creative agency Razorfish reveals that more than three - quarters of smartphone users think ads like these, targeted mobile ads, are way too invasive.

It has undertaken an ambitious project to target ads on its digital properties based on weather conditions.

About half of all digital ad revenues are in targeted search, like the ads that pop up when you search for something on Google, Doctor says, and the vast majority of that money goes to the dominant search engines.

This is why the deal makes so much sense: AOL provides the technology to target individuals instead of content, and Verizon the ability to track those individuals — at least the over 100 million customers they already have — at arguably a deeper level than anyone else in digital advertising (for non-Verizon customers, AOL's ad platform is still useful, albeit not as targeted; rates would be commensurately lower).

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Digital ad spending surpassed television ad spending globally for the first time; targeted data is prized.

Ad tech streams into audio Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundanAd tech streams into audio Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundanad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundant.

Procter & Gamble, the world's largest advertiser, cut its budget for targeted digital ads last year because they found it to be a waste of money.

Seeking to revolutionize and overhaul the severely flawed and privacy invasive digital advertising industry, BAT is an open - source and decentralized digital advertising platform quantifying user attention span through browser engagement, ultimately reducing targeted ads.

And while Facebook has claimed it was unaware that ~ 50M Facebook users» data was passed to Cambridge Analytica for political targeting purposes, Facebook has itself long been actively encouraging politicians and political campaigns to make use of its tools — at a time when there was a complete lack of regulation for political ads on digital platforms.

Here's a piece of evidence lawmakers could have showed the CEO: In a survey conducted recently by Digital Content Next, 1 a trade group of news organizations that is frequently critical of Facebook, a majority of respondents said they didn't expect the social network to track use of non-Facebook apps to target ads, collect their physical location when they're not using Facebook or harvest information from non-Facebook websites that people visit.

Direct marketing has always been well - suited for digital advertising; the point of the ad is to drive conversion, and digital is very good, not only at measuring if said conversion occurred, but also at targeting customers most likely to convert in the first place.

The ads will run across press, broadcast TV, cinema, digital and outdoor, with additional content on social and mobile, while a CRM campaign will target people on email with an online personality test, where the public are then able to find out what textiles suit them.

Because these companies are collecting such personal data on you — potentially who you're messaging and when, your browsing and search history, your online purchases, your public profile information, among other details of your digital life — they should be transparent about what they're collecting, how they're share it with advertisers and third parties, and how it's being used to serve you targeted ads.

Research also shows that junk foods ads targeting kids are following them online and that children are increasingly being exposed to digital media ads promoting unhealthy foods high in sugar, fat, and salt when they are on a device like a tablet, computer, smartphone, or other electronic device.

The targeting of these voters is part of a five - figure digital ad buy (ad samples: 1, 2, 3, 4) that includes banner, Facebook, and pre-roll video ads exposing Republican nominee Greg Gianforte (R - MT) for trying to have it both ways on healthcare reform.

Most digital political professionals will think of voter file / cookie - targeting or IP - targeted online ads when the word «addressable» comes up, but more and more cable and satellite TV providers can now direct ads at specific households based on demographic or voter data.

Speaking of those last two powerful players in the digital ad space, note that cookie - based targeting doesn't include Facebook and Google search ads as far as I know — the companies listed above are delivering ads (traditional banners or rich - media) on content websites.

Digital and mobile ads are one of the few ways to reach them, and even cookie - targeted ads are not hard to buy.

Digital advertising is another, since even Google and Facebook ad campaigns benefit from extensive experimentation with keywords and demographics, something that's difficult to do well if you're learning on the fly (and don't even THINK about doing «cookie targeting» on your own).

Yes, campaigns still need to spend money on television ads and field organizing, but it makes no sense for Democrats to ignore digital while pouring money into repetitive (and often poorly targeted) 30 - second spots on TV.

We were there with a simple mission: sell the idea of working with DSPolitical to launch the first voter file targeted digital ad campaign in British political history.

Having served billions of targeted voter - matched digital ads online, social media, and mobile devices over the past five years and helping to elect scores of Democrats up and down the ballot for offices ranging from senator and governor to state legislator and school board member, DSPolitical has earned a reputation as a progressive ally and committed innovator.

«This digital ad campaign will educate voters in targeted districts about this morally bankrupt repeal and will hold Representatives Faso and Tenney for this cruel plan.»

Luckily, the same level of precision targeting is available for a much more cost - effective and efficient online ad campaign from your friendly neighborhood digital consultant.

Likewise: data lets us target digital ads with remarkable precision, but they won't do you a damned bit of good if your messaging doesn't resonate with the people you're trying to reach.

Cool stuff on the digital advertising front today: the Montana Democratic Party is using DSPolitical's voter models and targeting ability to put ads like this one in front of Montana voters who could lose health coverage if Republicans repeal Obamacare.

Here's a good example of using a proxy target for your REAL opponent in an online advertising campaign: Media Matters has gone on the digital offensive against Fox News, but their ads are actually aimed at online travel service Orbitz.

«This digital ad campaign will educate voters in targeted districts about this morally bankrupt Congressional Carveout.»

Cookie - based voter - file targeted ads (like those getting scarce in battleground states) aren't the only arrow in the digital advertiser's quiver: Mitt Romney's now trying to connect with voters via Pandora internet radio, too.

Advocates pushing for passage of the Child Victims Act have begun running a digital ad campaign that largely targets those living in the district of state Senate Majority Leader John Flanagan, who has kept the legislation from coming to the floor for a vote.

The group launched digital ads Tuesday that target 10 House Democratic members.

Winner Joe Lhota spent around $ 1.5 million overall on voter outreach, of which nearly $ 463,000 went to Target Enterprises for TV advertising and around $ 290,000 went to Target Enterprises earmarked for «cable and digital ads.»

Trump (and Zeldin) did well in this Long Island district, but Democrats have continued to target Zeldin, most recently launching radio and digital ads against him for voting against legislation that included relief funds for Hurricane Harvey damage in Texas.

Concerned Veterans of America is planning direct mail and digital ad campaigns in the 10 targeted states.

A «spray and pray» approach, which would digital ads placed on a wide variety of sites, often turned out to be more cost - effective than, say, premium - priced cookie - targeted ads (though the Obama campaign certainly DID employ cookie - targeting as well).

When Karen asked if the company might ask other ad - targeting firms to pay a licensing fee or even try to force them out of the business, for instance, the answer that came back was, «I'm just a simple man trying to advance the cause of digital politics, you're talking way above my pay grade,» though we did also learn that the patent is «patent is a recognition of what we've done as a company» and that «taken us years to get to this place, it's taken millions and millions of dollars.»

Upstate Republicans Chris Collins and John Faso are among 14 members of the U.S. House of Representatives the Democratic Congressional Campaign Committee is targeting in a new digital ad campaign.

Digital ads will target California Reps. Jeff Denham, David Valadao, Steve Knight, Mimi Walters and Darrell Issa, Florida Reps. Brian Mast and Carlos Curbelo, Iowa Rep. David Young, Illinois Rep. Peter Roskam, Michigan Rep. Tim Walberg, Minnesota Reps. Erik Paulsen and Jason Lewis, Nebraska Rep. Don Bacon, New York Reps. Lee Zeldin, John Faso and Elise Stefanik, Texas Rep. Pete Sessions, Virginia Reps. Scott Taylor and Dave Brat.

In addition to McSally, TV and digital ads are targeting Alaska Rep. Don Young, Maine Rep. Bruce Poliquin, New Jersey Rep. Tom MacArthur and Nevada Rep. Mark Amodei.