Sentences with phrase «digital advertising companies»

The deal gives AOL additional tools as it continues its transformation into a digital advertising company under Verizon (VZ), which acquired it earlier this year for $ 4.4 billion.

He runs a digital advertising company called VaynerMedia that finds new online talent and connects them with brands.

In August 2006, Millennial Media — a digital advertising company founded in Baltimore just two months prior — made a move that shaped its future.

They could also require every other digital advertising company to pay a fee to license the methodology.

Google, the world's biggest digital advertising company, may have just figured out how to make money from its voice - based computing future.

Digital advertising company EnvisionX on Tuesday launched an initial coin offering (ICO) to develop its EXCHAIN advertising platform, which promises a blockchain - based, transparent, programmatic (automated), fraud - free digital advertising system, in response to the non - transparent practices and ad fraud which plague the USD 224 billion market.

Not exact matches

Many media companies have found this strategy is a lucrative way to supplement unpredictable revenue from digital advertising.

Though upfronts have traditionally been focused more on television advertising, the rise in digital viewing has forced media companies to come to the ad market with a more holistic approach and sell TV and digital inventory together.

The billboard, transit and digital display advertising company, based in New York, posted revenue of $ 337.9 million in the period.

Assuming that other sites car brands advertise on are plagued by a similar rate of fraudulent web traffic, Solve Media calculated car companies would waste $ 541 million out of the $ 2.5 billion eMarketer estimates the auto industry will spend this year on digital branding in the U.S.

The billboard, transit and digital display advertising company, based in New York, posted revenue of $ 337.9 million in the...

Digital advertising giants like Alphabet's Google (googl) and Facebook (fb) are gobbling up a lion's share of digital ad dollars, and eMarketer forecasts the two companies will make up 60 % of the U.S. digital ad market thiDigital advertising giants like Alphabet's Google (googl) and Facebook (fb) are gobbling up a lion's share of digital ad dollars, and eMarketer forecasts the two companies will make up 60 % of the U.S. digital ad market thidigital ad dollars, and eMarketer forecasts the two companies will make up 60 % of the U.S. digital ad market thidigital ad market this year.

Last year, NBCU and Vox came to the market with their own ad product called Concert, which allowed brands to purchase digital display advertising inventory across both companies» properties.

The company said that growth in digital came from its in - house native advertising business, and also from video (among other things, the paper is being paid an estimated $ 3 million by Facebook to produce regular video clips for the social network's Facebook Live feature).

In a nutshell, the company is trying to increase the amount of money it brings in from digital subscriptions and digital advertising quickly enough to offset the steep declines on the print side.

According to one industry analyst, the two companies combined have about 75 % of the $ 70 - billion U.S. digital advertising market, and between the two of them, they accounted for virtually all of the growth in the industry last year.

Ad placement companies look for three standard sizes for digital advertising, says Sean Keaveny, senior vice president of adConductor, a company that helps build and manage online ad networks, and is based in Burlington, Massachusetts; New York City; and Los Angeles.

Mogo signed a deal with Postmedia Network Canada (TSX: PNC - B) in January that will see the media company provide $ 50 million in advertising space in its newspapers and digital properties over three years in exchange for a cut of Mogo's revenue.

In addition to advertising on the Digiday site — which generates about half the company's revenue — and running events, Friese said the company has also built a digital - advertising agency or studio in house that creates ads for a variety of marketers both on and off the site, including clients such as Nissan.

But for many small companies, digital advertising will never fully replace the value of word - of - mouth marketing — or good old - fashioned face time.

But general manager of Microsoft Advertising Rick Song, who was visible particularly during the company's annual digital showcase events, is the first bigwig to leave following the surprising IE10 «do not track» default announcement.

Digital advertising is a moneymaker that allows smart companies to innovate and develop a diverse business.

Halfway through last year, Jason Kint of the advertising trade group Digital Content Next looked at the total ad revenue booked by those two companies as a proportion of the overall industry, and found that they accounted for about 90 % of all the growth in the business.

Smith also noted that «networks have to be nimble, smart, and fast - moving» in the midst of a rapidly - evolving landscape for digital media in which companies like Facebook and Google dominate the market for online advertising.

Like their rivals globally, Australia's traditional media companies have been squeezed by online rivals, as advertising dollars have followed eyeballs to digital distributors such as Google, Facebook and Netflix Inc (nflx).

In a very real sense, Thompson says, TV networks and the consumer packaged - goods companies they rely on for the bulk of their advertising revenue are both being disrupted by the growing forces of digital.

As the market for traditional digital advertising continues to decline, many media companies have turned to «native advertising» or sponsored content — and not just digital - native outlets like BuzzFeed but traditional players such as the New York Times.

Digital networks such as Facebook (FB) are also typically seen as being better for direct - response style advertising, not the consumer brand - building that packaged - goods companies tend to be interested in.

While in Toronto last month to speak at the Economic Club of Canada, Pichette discussed what the recession and the recovery looked like for Google, and implored Canadian companies small and large to up their investments in digital advertising.

Connections between digital ads and purchases If a company buys online advertising from a platform such as Google, it'll want to make sure it's getting its money's worth.

He was most recently covering commerce for AllThingsD.com and, before that was a reporter at Advertising Age, where he covered legacy digital media companies such as Yahoo and AOL and upstarts such as BuzzFeed and Gawker Media.

The company calls its discovery «one of the largest botnets to ever hit digital advertising,» with HyphBot generating fraudulent traffic on more than 34,000 websites, including premium publishers.

Until fairly recently, the company had taken only small steps toward directing digital advertising to weather conditions.

Wouldn't the likely clientele of a digital company be most responsive to digital advertising channels?

Imani Laners is the CEO of Shinko Media, an online advertising sales company based in Montclair, N.J., that creates digital content promotions and experiences for brands and publishers.

• PureCars acquired certain assets of S howroom Logic, a Miami - based automotive focused - digital advertising tech company.

That means they can «fail fast,» testing products with the rapidity of a tech company, and tap e-commerce and digital advertising instead of breaking into bricks and mortar and shelling out millions for TV ads.

Weber will be based out of EBTH headquarters in Cincinnati, OH, and will oversee all marketing initiatives across the company, including digital strategy, expansion initiatives, advertising, and customer acquisition, with the chief responsibility of driving profitable growth and global brand awareness.

Prior to Twenty20, Matt helped build and sell two other companies in advertising and digital media.

«We believe the best digital advertising will increasingly take the shape of high - quality visual programming, and we are building out T Brand Studio's services and capabilities to deliver on that promise,» said The New York Times Company executive vice president and chief revenue officer Meredith Kopit Levien in a statement.

In one of the biggest changes in digital media, companies are racing to reinvent television so they can get access to the billions of dollars in TV advertising.

• Amino Payments, a Philadelphia - based transparency and payments company for digital advertising, raised $ 4.5 million in seed funding.

Although the company still sells advertising in its phone books, its future is in digital marketing.

He compared cleaning up digital advertising and supply chains to the company's efforts to find sustainable materials for its products.

Crossense is the first company to emerge from Nielsen Innovate, a $ 25 million fund established to incubate and invest in early - stage software firms that are focused on measuring consumer behavior and the effectiveness of digital marketing and advertising services.

That year, thanks largely to all that new digital money, the company brought in more revenue from circulation than from advertising for the first time.

«Half of the battle is leading LinkedIn users to your Company page,» notes Erin Cushing, social media manager, inSegment, a digital marketing and advertising firm.

Some companies have reduced expenditures on digital advertising.

A faster than expected downturn in print advertising and slower increase in digital revenues, combined with the costs of international expansion, means that the company's outgoings have outpaced revenues over the past five years.

The company, which will announce details of the rollout at its Internet Advertising Bureau Digital Upfront presentation on Friday, said the news service has hit 150 million video views and more than 1 million subscribers in the seven months since launch.