Based on the Ethereum blockchain, Basic Attention Token seeks to revolutionize, and remedy, the severely flawed and invasive
digital advertising ecosystem by rewarding advertisers, anonymous ad viewers, and publications who provide quality content.
These dApps will drive adoption across the thousands of advertisers, publishers and technology providers, in
the digital advertising ecosystem.
adChain is an open protocol on the public Ethereum blockchain that allows for the building of decentralized applications for the $ 175 billion
digital advertising ecosystem
«By leveraging the power of blockchain, we aim to revolutionise the way business is conducted in the global
digital advertising ecosystem and to reinstate the trust and confidence in the automated ad trading processes,» Zheng Zhang, CEO and Co-Founder of EnvisionX said, in a statement.
This will help combat long - standing industry issues and create a transparent and fraud - free
digital advertising ecosystem for both buyers and sellers,» he added.
Papyrus says they will deliver a decentralized, scalable
digital advertising ecosystem capable of processing hundreds of billions of targeted advertisements daily tht will bring together users, publishers, advertisers and developers of decentralized applications (dApps) in a new digital economy with built - in reputation management that incentivizes all parties to interact in an efficient, transparent and mutually beneficial way and penalizes dishonest behavior.
It's a big deal and will affect how third - party data is used (or not used) throughout
the digital advertising ecosystem, and not just in the EU.
It's a big deal and will affect how third - party data is used (or not used) throughout
the digital advertising ecosystem, and not just in the EU.
Brave's token creates
a digital advertising ecosystem tied to consumer attention — which is why it is dubbed the Basic Attention Token.
Not exact matches
Raph also highlighted a report that Zynga is spending millions of dollars
advertising its games and wisely predicted that new
digital ecosystems will eventually be «much more hit - driven» as marketing and development budgets escalate.
The «Big Tech»
digital gatekeepers such as Facebook, Google, Snapchat, etc. refine and exploit our data and have by now laid waste to the
advertising multiverse and turned that once diverse
ecosystem into a duopoly.
«With our scale in audio
advertising and AdsWizz's tech expertise, we will create the largest
digital audio
advertising ecosystem, better serving global publishers and advertisers — while improving Pandora's own monetization capabilities.»
Despite the industry's continued growth,
digital advertising lacks many of the core building blocks that make an
ecosystem secure, costing the industry billions of dollars a year.
Papyrus is developing the worlds first decentralized and highly scalable
ecosystem for
digital advertising capable of processing billions of ad views on a daily basis.
The project developing the worlds first decentralized
ecosystem for
digital advertising has signed contracts with the most influential players of the blockchain market, and its token smart contract has been successfully verified by the leading company in the field of smart contract auditing.
Similarly, external players in the
digital advertising market interested in utilizing the services of Papyrus participants or in placing a PoS - deposit to register in the
ecosystem will be able to easily buy PRP directly from the Token Changer's smart contract, avoiding cryptocurrency exchanges and counterparty risk.