Publishers currently using Adobe SiteCatalyst can become an Adobe Certified Publisher, which assures advertisers that the certified
digital audience size and engagement metrics provided by the Adobe Certified Publisher have met certain requirements for data collection integrity and reporting accuracy.
Adobe's senior vice president and general manager of its digital marketing business unit, Brad Rencher, says: «AudienceResearch has the potential to provide the industry with a reliable, cross-channel currency for measuring
digital audience size and engagement, bringing greater confidence into the digital advertising planning, buying, and selling process.»
The biggest news, though, is that we're working with a number of major publishers (and important smaller ones) to provide a storefront that contains deluxe
digital graphic novels aimed at the «real mainstream,» the
audience for graphic novels that reads Maus or Fun Home or Dotter of Her Father's Eyes but would never think of going into a comic shop guarded by a dodgy life -
size statue of She - Hulk... We think the immersive «lean back» experience that tablets provide, along with purchase ease - of - use and the ubiquitous availability that app stores provide, can, if handled right, create a sea change in the consumption of graphic novels — and, if we have our way, the whole thing will have absolutely * nothing * to do with superheroes.