Sentences with phrase «digital book strategy»

The essence of why HMF failed was due to their digital book strategy and offering digital textbooks.
Random House and EBSCO have come to terms on a new digital book strategy for libraries.

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She currently works as a Senior Finance and Strategy Manager at Worldreader, an organization bringing digital books on tablets and cell phones to schools in low - income countries around the world.
Services include creative direction, art direction, brand strategy, graphic design, film and stills production, digital and social media, product development, books, exhibitions, licensing, partnerships, in - store visual merchandising, and campaign asset strategy.
Whether you self - publish or have your book traditionally published, you must have a digital online strategy.
Aimed at teachers across curriculum areas and age ranges, this book offers practical strategies for supporting students to become effective readers and writers in the digital age.
Spend some time with us learning how to use technology as a tool to reinforce effective comprehension strategies while upgrading the literary climate of your classroom through the implementation of digital book clubs.
In addition to numerous journal articles, she has coauthored four books: Differentiation in Middle and High School: Strategies to Engage All Learners (ASCD, 2015) and its companion, Differentiation in Elementary Schools: Strategies to Engage and Equip all Learners (ASCD, 2017), both with Jessica Hockett; The Differentiated Flipped Classroom: A Practical Guide to Digital Learning (2016) with Eric Carbaugh; and Smart in the Middle: Classrooms That Work for Bright Middle Schoolers (2006) with Carol Ann Tomlinson.
This course includes powerful learning modules focused on each of the six strategies, a virtual tool kit featuring multimedia presentations, video examples, and a digital copy of the book The Core Six: Essential Strategies for Achieving Excellence with the Costrategies, a virtual tool kit featuring multimedia presentations, video examples, and a digital copy of the book The Core Six: Essential Strategies for Achieving Excellence with the CoStrategies for Achieving Excellence with the Common Core.
The book calls for teachers to abandon their paradigms in favour of digital age strategies for engaging students and bringing relevance to education.
After trying and failing to come up with a digital music store that could compete with Apple's, Bezos settled on developing a digital strategy for books that would, like the iPod and iTunes, «control the customer experience.»
That's it for excerpts from my book / report Mobile Strategies for Digital Publishing.
Mobile Strategies for Digital Publishing provides a snapshot of the fast - developing mobile landscape and the range of mobile strategies for book pStrategies for Digital Publishing provides a snapshot of the fast - developing mobile landscape and the range of mobile strategies for book pstrategies for book publishers.
Why the surge of interest in ebooks, and how can ebooks fit into the digital publishing strategies of today's book publishers?
Sabrina Ricci presents Indie Authors: Book Sales and Other Income Strategies posted at Digital Pubbing.
The full - day Marketing Conference builds on DBW's marketing show from 2012 with additional programming expertise from Publishers Launch and will be the first event for book marketers that presents a comprehensive strategy for marketing in a digital world.
Canadian designer, Haig Armen will share the strategy, design and technology used to create a new approach to a digital book - a social book.
In another new twist, PLC organizers and recognized publishing thought leaders Mike Shatzkin and Michael Cader will be joined by analysts and executives from both inside the industry and out to discuss the most political and fraught subjects facing publishing today: the future of Amazon and B&N, what to look for from a Random House and Penguin merger, what might work as a strategy for the other general publishers, and what to expect from illustrated books in digital and the various publishing start - ups, and much more...
So like dominoes, the major publishers are falling in line to continue their old publishing strategy of initial high price (hardback), price drop 1 (trade paperback) and price drop 2 (mass market paperback for digital books.
According to Maicher, they're aiming for «publishers following a digital - first strategy, and start - up publishers new to the industry who, with the help of this software, can try things out in the business and publish books though they have few resources.»
This section will help you evaluate your e-publishing strategy, providing guidance about working with agents and freelancers, advice on hiring publicists and digital marketing options, and the skills you need to produce and sell your book.
It is essential that retail stores adapt a stronger digital strategy instead of just hustling e-readers for a small hardware margin and digital books for longer term revenue.
80 % of authors say their books are available in digital format, but they feel that publishers should do a better job of marketing, pricing, and developing sales strategies.
More of a supplemental interface to traditional or digital texts than as a typical book, digital or otherwise, LearnSmart engages student learners in personalized ways that not only help them study through knowledge testing, but help them achieve in a timely way by gearing reinforcement strategies through student confidence in the material.
This partnership is a key component of our digital strategy and will ensure that Eason remains a leading retailer of physical and digital books in Ireland.
In recent years he has addressed or keynoted on digital change and publishing strategy before the Booksellers Association of England & Ireland (in Dublin); the Book Publishers Association of Alberta (in Banff); the IFRRO (International Federation of Reproductive Rights Organizations) Business Models Forum (in Boston); The Danish Book Trade (in Copenhagen); the World Book Summit 2011 (in Ljubljana); the If Book Then Conference (in Milan); the Tennessee Williams Literary Festival (in New Orleans); the Sao Paulo International Book Fair; the Australia Council for the Arts (in Sydney); Book Expo America; and many others.
Who Should Attend PLC BEA is particularly beneficial for US publishing executives who are thinking and / or dealing globally; international visitors to BEA; rights buyers and sellers; and others in trade publishing focused on strategy and where the digital transition is headed next in remaking book publishing.
As a hub for all your book - related promotion — from links for purchasing your book to excerpts to tease your audience and build interest; and press releases and other digital media vital to your marketing strategy — a dedicated website is one of the most effective ways to encourage sales of your book, help keep your message focused, and maintain consistent author branding.
For established clients, agents may assist in getting their backlists on sale again, and helping release digital shorts in between larger book releases (a strategy more and more authors are using to keep readers engaged and earn extra money in the process).
Amazon.com Inc. plans to release a cheaper Kindle e-reader next month, said Chief Executive Jeff Bezos, laying out a strategy to go «mass market» with an inexpensive gadget designed to do just one thing: sell digital books from Amazon.
It was technically a backlist book, but with the first - time digital release, we combined frontlist and backlist book marketing strategies in order to make new audiences aware of the book.
The company is due to report its quarterly earnings this week, and all eyes will be on how well its digital and device strategies are holding up, in the wake of people reading less paper books and general problems that have befallen other traditional booksellers like Borders.
Even if a library started to offer classic books first, they would be a great position to scale their digital strategy and get a feeling for the entire process.
Editors were encouraged to adopt a digital strategy, not as something that gets added on after the concept of the book is created, but instead with more of an intentional focus and vision.
The underlying strategy of the NOOK business is to offer customers any digital book, newspaper or magazine, anytime, on any device.
June 13, 2016 — At this half - day event in New York City, leading experts in the book and media industries — including literary agents, publishers and digital service providers — presented cutting - edge strategies to help publishers maximize IP and grow their rights business.
Barnes & Noble has always worked to democratize books and reading and our approach was designed to deliver textbooks in a variety of formats and provide options that help lessen the financial impact on students in their quest for an education,» said Jade Roth, vice president of books and digital strategy at Barnes & Noble.
As Vice President of Digital Strategy within Houghton Mifflin Harcourt's Trade Publishing division, Sanj Kharbanda is responsible for the digital development of well - known children's book characters such as Curious George, Gossie, and Martha Speaks, as well as digital product strategy to support HMH's collection of bestselling fiction and non-fiction Digital Strategy within Houghton Mifflin Harcourt's Trade Publishing division, Sanj Kharbanda is responsible for the digital development of well - known children's book characters such as Curious George, Gossie, and Martha Speaks, as well as digital product strategy to support HMH's collection of bestselling fiction and non-fictionStrategy within Houghton Mifflin Harcourt's Trade Publishing division, Sanj Kharbanda is responsible for the digital development of well - known children's book characters such as Curious George, Gossie, and Martha Speaks, as well as digital product strategy to support HMH's collection of bestselling fiction and non-fiction digital development of well - known children's book characters such as Curious George, Gossie, and Martha Speaks, as well as digital product strategy to support HMH's collection of bestselling fiction and non-fiction digital product strategy to support HMH's collection of bestselling fiction and non-fictionstrategy to support HMH's collection of bestselling fiction and non-fiction titles.
In this way, digital becomes part of an integrated strategy for the promotion of a book, driving discoverability, author profiles, digital sales and physical sales.
They cover the most political and fraught subjects: the future of Amazon and other book retailers, what to look for from a Random House and Penguin merger, what might work as a strategy for the other general publishers, and what to expect from illustrated books in digital and the various social reading experiments, and much more...
SEBASTOPOL, Calif. --(BUSINESS WIRE)-- Safari Books Online (www.safaribooksonline.com), the leading on - demand digital library for technology, digital media and business professionals, today achieved another milestone in its mobile device strategy — the seamless extension of its popular portal features to mobile devices.
While the Juggernaut team believes it can target a large untapped audience, other mainstream Indian publishers haven't yet shown any urgency in jumping into the smartphone segment, preferring a digital strategy that makes their books simultaneously available both in print and a slightly cheaper e-book format.
Service - savvy companies like Barnes and Noble have even offered their customers extra incentives to come suck up the wifi; in B&N's case, the move was a brilliant strategy to bring its NOOK customers into the physical B&N locations by offering them coupons and discounts that were available only after logging on to the in - store wifi, as well as making it a policy that NOOK users could read the full length of any book carried in the B&N digital catalog while they were logged on in the store.
The company decided to initiate a digital strategy to market the popular series of travel guides on the Google Books platform.
Godin explained that there are countless strategies to make a digital book more viable in terms of searching and purchasing.
The option to bundle ebooks can be especially helpful for smaller press publishers, digital - first or ebook - only publishers, or indie authors with a number of titles, as it helps with the discoverability while not forcing the rights» holder to focus their resources on separate marketing strategies for each different book.
She is the author of several Amazon bestselling books including: Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online, and is the producer of the annual Book Marketing Conference Online, the founder of the Digital Publishing Cafe, and creator of the Become a Celebrity Author Programs.
Tim Bajarin, an analyst with Creative Strategies Inc., says the iPad signals the start of a larger shift away from static digital versions of books and magazines.
Teaching authors to think like brands by combining traditional, digital and social media marketing strategies that help books sell.
By coincidence I heard today that Digital Book World will be offering a free webinar next Tuesday that's right on topic: Digital Strategies, Learning from Comics Publishers.
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