«We never really think about it with a cell phone,» says Leetaru, pointing to the ability to trace a user's location by tracking cell towers, essentially «leaving
digital bread crumbs wherever you go.»
People also leave a trail of «data exhaust» or «
digital bread crumbs» when they shop, browse, and interact digitally.
Collecting the «
digital bread crumbs» (clues left by the client in prior interactions) can provide great insight into behavior and preferences.