The phrase
"digital disruptors" refers to companies or technologies that completely change or revolutionize traditional industries or markets using digital tools and strategies. They often challenge established businesses and practices through innovation, leading to significant shifts in the way traditional businesses operate.
Full definition
By choosing to keep on top of
digital disruptors in your market, you are able to welcome change easier and identify how to use these transformations to enhance your own standing in the market.
The emergence
of digital disruptors such as Apple, Google, Amazon and PayPal have led consumers to demand simpler financial solutions, fast responses, access anytime, anywhere and service across all channels.
«Seeing the need on the other end of the technology, not the technology,» is crucial to being
a digital disruptor, explained McQuivey.
Entrepreneurs who want to be
digital disruptors should pay more attention to how they use tech, says James McQuivey, vice president of Forrester Research.
The digital disruptors in the shape of robots, Big Data, and sensors are here.
In the same way that Amazon's Kindle was
a digital disruptor to print books, legacy publishers need to be digital disruptors to their own publishing companies and the ways in which they used to operate.
By choosing to keep on top of
the digital disruptors in your market, you are able to welcome the change, and in fact, identify how to use these transformations to enhance your own standing.
But as
these digital disruptors seek to sell more homes faster electronically, consumers are left wanting more.