Digital fundraising refers to the process of raising money online or through digital platforms such as websites, social media, or email campaigns. It involves using technology and the internet to collect donations or support for a specific cause or organization.
Full definition
On a related note, apparently I hacked a couple of people off by asking an impertinent / rude question in a session
on digital fundraising at a Google - sponsored event earlier this week.
For the inside scoop on
digital fundraising from the best in the business, see the appropriate Learning from Obama chapter.
Other chapters in the book discuss list - building, online advertising, technology infrastructure and the other pieces that
make digital fundraising possible, but this excerpt focuses entirely on the mechanics of raising money online day to day.
The Democratic Congressional Campaign Committee had a «record - smashing month» for an off - year election in January, says one aide, pulling in $ 4.1 million
via digital fundraising alone.
De Blasio has hired the
same digital fundraising firm, Revolution Messaging, that ran Sanders» operation, famous for the $ 27 average contribution that the senator liked to boast.
The big increase in spending at Giles - Parscale is part of Trump's push to up
his digital fundraising game, reports the Associated Press.
«How Campaigns Can Use the Internet to Win in 2012» is a comprehensive guide to effective online political campaigning, including detailed overviews of online advertising, volunteer management,
digital fundraising, political email campaigning, Twitter, Facebook, Internet - enabled field organizing, online video and more.
The digital fundraising blitz by Nixon campaign manager Nicole Aro refers to «gutter politics» comments by former Council Speaker Christine Quinn in Tuesday's Post.
The DCCC is beating the NRCC in
the digital fundraising game, and has Obama raking in the cash at high - dollar fundraisers across the country.
The campaign's immediate focus is hiring a firm that specializes in small - dollar,
digital fundraising — a knock on the governor from both Nixon and Dutchess County Executive Marc Molinaro, the leading GOP opponent.
Field organizing is old - school and
digital fundraising is new - school, but what both have in common is a philosophical commitment to building a campaign one voter and one donor at a time.
It remains to be seen whether DAICOs will become the standard in
the digital fundraising sector.