Sentences with phrase «diluting effect on the market»
«The big beauty brands will have to work harder to maintain the market because it's their market to lose and if these major fashion players nibble away at the edges, it has a diluting effect on the market share these cosmetic companies have,» Saunders added.
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In the case of a rights issue, where the issuing company is creating new shares and diluting the existing share holders share of equity, the effect on the share price will depend on the reason for raising funds and the markets perception of future returns arising from how the company puts the new funds to use.