Sentences with phrase «direct marketing channel»

We often think of search as a direct marketing channel (and it's a great one) but it's so much more than that.

If you're reading this publication, you know and love search as a traffic generation strategy and a direct marketing channel.

Yes, they're largely dominant in the Direct Market channels, and they rule periodical comics, but their backlist strategy does not seem to be paying off with any kind of solid results.

Products are offered via various distribution channels, including agents and brokers, banks, and direct marketing channels.

Liberty Life Insurance Company provides a wide range of insurance protection and retirement income products including life insurance, critical illness and cancer expense insurance, and annuities to consumers through independent marketing companies, regional and independent broker dealers, the Internet, other direct marketing channels and a field force of approximately 200 full - time career agents.

Not exact matches

You might choose traditional direct marketing plus online sales as your primary channels, and employ tactics including direct - response TV spots and online ads and e-mail solicitations that link to your website.

The turning point was McChord's decision to forgo direct sales in favor of partnering with managed service providers who resell and install Datto technology alongside other complementary IT offerings; thousands of international channel partners now market Datto products like the Siris enterprise business continuity family and the Alto small - business continuity solution.

For instance, I use different channels to help Sailo grow: content marketing, social media, public relations, strategic partnerships, product placement and direct sales.

The DMA found that direct mail is the preferred channel for receiving marketing from local shops (51 percent) and banks (49 percent), while email is favored for events and competitions (50 percent each).

The growth opportunity is not in the same mass - market content — it's in channels narrowly focused on a particular sport, hobby, music genre or religion, says Kirstein, or foreign - language channels direct from overseas.

In recent years, those clients have gained access to new, lower - cost channels such as direct market access (DMA), electronic trading facilities that allow them to bypass intermediaries and execute their own trades.

Context: Honest Co. was floated last year as a possible acquisition target of Unilever, which was seeking inroads into both the «green» household goods market and direct - to - consumer channel.

ChannelAdvisor yesterday announced its customers can get direct access to China's fast - growing market via a Tmall.com channel aimed at making cross-border online sales in the PRC easier.

Direct marketing, online and offline, has also been an effective customer acquisition channel.

In addition to search, visitors can find your site and its landing pages through a number of marketing channels including email, social media, PPC, direct traffic, or referral traffic.

Instead, a business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.

Indeed, the ROI for email is more than $ 40 per dollar spent, a return higher than any other marketing channel, according to the Direct Marketing Assmarketing channel, according to the Direct Marketing AssMarketing Association.

Direct mail marketing, dynamic content creation, pay per click retargeting campaigns, social media marketing and marketing automation are all channels that should be explored as part of your lead nurture strategy.

If an organization is interested in long - term growth in an international market, direct exporting can be a suitable entry strategy because it enables the organization to gain knowledge of the market and develop distribution channels.

Twelve years after Coca - Cola Amatil outlaid almost $ 700 million for SPC Ardmona, Australia's largest fruit and vegetable processor is finally turning the corner, pursuing growth in new export markets including China and new domestic channels such as pharmacy and direct - to - consumer.

The Kuvée bottle is the first - of - its - kind product in the wine industry, giving winemakers a new direct - to - consumer e-commerce channel and marketing platform to engage with their customers.

and the substitutability of bricks and mortar agents and direct booking channels) and competitive dynamics in the market (including how closely Expedia and Wotif compete with other online distributors of accommodation and barriers to entry).

Effective immediately, according to NanoLumens President & CEO Rick Cope, Childress assumes complete responsibility for developing and implementing all worldwide direct and channel sales programs as well as all national and regional marketing programs.

I think the other factor in health authorities not promoting fasting as a method for health promotion is to do with political pressure; there's absolutely nothing in it for commercial enterprises to promote fasting as they can't sell ANYTHING that will help the fast along (apart from caffeine based things, but they have enough marketing already), so there's nothing coming through the political lobbying channel that will help direct health policy.

The model is also coming under increased pressure as brands focus on their direct - to - consumer channels and platform players like Farfetch, which take a commission on sales without buying and holding inventory, grow market share.

It's important, however, that you have someone, either internal or external, who understands what various channels of communication — sponsorships, advertising, social networking, public relations, traditional media, direct marketing, school publications, face - to - face contact, the school website and school events — are able to achieve.

Retailing ICv2 sees an uptick in manga sales in comics stores and speculates that the Borders bankruptcy has led readers to a variety of different channels, including the direct market, which could be an opportunity for comics stores to expand their customer base.

Are you saying there is a direct sales channel relationship between LuLu and iPad (and the other ePub readers on the market).

That message is frankly tough to communicate to the direct market in a way that reaches the consumer level, whereas in the ebook channel, I wouldn't say it's easy, but you can actually have that communication.

I did not have any selling platform or marketing channels, which made selling direct difficult.

Book Marketing: What To Expect In 2017 — via RyanZee — Ryan Zee discusses important book marketing trends that are likely to take place in the coming year, from expanded author collaborations, to personalized e-mail marketing, to improved direct sales Marketing: What To Expect In 2017 — via RyanZee — Ryan Zee discusses important book marketing trends that are likely to take place in the coming year, from expanded author collaborations, to personalized e-mail marketing, to improved direct sales marketing trends that are likely to take place in the coming year, from expanded author collaborations, to personalized e-mail marketing, to improved direct sales marketing, to improved direct sales channels.

Besides, price wars are often wielded without considering the cost; some writers may authorize repeatedly, resulting in ambiguous copyrights; and in terms of management, its often direct dialogue between content and channel in China's digital publishing, missing such links as production, marketing, and data digging in between.

Publishing James Hudnall takes a broad look at shifts in comics distribution channels, from the newsstand to the direct market to «the digital age.»

Because individual authors don't have access to the distribution or marketing channels of the book trade, this is an uphill struggle, unless you're one of those niche authors who has direct access to his audience, or someone who can exploit a back - of - the - room situation (for instance, someone with a speaking career who can sell books at his lectures).

Initial direct market orders are pretty good, but the long tail of continued sales through other channels keeps us growing year after year.

By building a direct sales channel, the way J.K. Rowling did for Pottermore, publishers can utilize the power of each individual author's brand and marketing to reach readers better.

With authors — self - published and traditional, alike — taking on more marketing responsibility in this new digital era, a direct sales channel also eliminates any walls or middlemen between publishers, authors, and readers.

While UP has broad distribution in mainstream publishing industry channels, we emphasize sales made at live events, author Web sites, and in specialty markets beyond bookstores and libraries, where the direct involvement of authors is crucial.

The company's direct selling channel utilizes person - to - person marketing to market and sell its products.

In addition, the press release said CPI is launching a new marketing strategy directed toward the fee - based adviser channel and featuring its traditional mutual fund platform, supplemented with a limited selection of both core and managed CIFs.

Reporting impact in series of marketing and communication tools, including but not limited to: monthly e-newsletter, quarterly magazine, monthly television segment, direct mail letters, in - hospital advertising, video testimonials, lottery promotional materials, stewardship letters and through both traditional and online media channels.

According to the Direct Marketing Association, response rates are higher for direct mail than for all digital channels comDirect Marketing Association, response rates are higher for direct mail than for all digital channels comdirect mail than for all digital channels combined.

As of mid-2014, we switched larger eCommerce accounts from distributors to direct Blue Buffalo accounts in order to strengthen and better manage our go - to - market approach in this channel.

The report provides market sizing and forecasting through 2012 for all major travel segments (airlines, hotels, car rental, vacation packaging, cruise and rail) and key online and offline distribution channels (online travel agencies, supplier websites, and traditional travel agencies / offline supplier direct).

Even as we grow distribution through retail and channel relationships, grow in new markets, those direct connections between Dell and customers (including our channel partners and retailers as customers) underpins who we are and is part of what Dell is all about.

This fact - sheet presents the main results of a mapping of global climate change financial flows involving a diversity of public and private sources (e.g. government budgets and capital markets), agents (e.g. bilateral finance institutions, multilateral finance institutions, development cooperation agencies, the United Nations Framework Convention on Climate Change (UNFCCC), private sector), and channels (e.g. official development assistance, non-concessional loans, carbon markets, financing specifically for climate change, foreign direct investment).

Our publications typically receive 1,000 + direct downloads each year from the AASHE website as well as additional exposure through social media and other AASHE marketing channels.

As the white paper notes, traditional marketing channels like TV ads, direct mail and billboards are primarily one - way streets: The advertiser talks, and the audience listens (or doesn't).

Attorney direct mail requires a low initial investment relative to other marketing channels, and the cost structure is directly correlated to the number of letters you're mailing, so it can work within most firms» marketing budgets.

This allows you to direct your resources where you are going to get the most return and reevaluate if you want to continue putting resources into marketing channels where the return isn't as great.