Service - savvy companies like Barnes and Noble have even offered their customers extra incentives to come suck up the wifi; in B&N's case, the move was a brilliant strategy to bring its NOOK customers into the physical B&N locations
by offering them coupons and
discounts that were available only after logging on to the in - store wifi, as well as making it a policy that NOOK users could read the full
length of any book carried in the B&N digital catalog while they were logged on in the store.