eMarketer Releases New Programmatic Advertising Estimates Despite controversy around programmatic advertising in recent marketing headlines, eMarketer found that nearly four of every five digital
display ad dollars in the US will go to programmatic advertising this year.
Not exact matches
Adobe — whose quarterly results handily beat analyst expectations — is benefiting from the shift of marketing
ad dollars online to social, search,
display and video, said Adobe CEO Shantanu Narayen on CNBC's «Closing Bell.»
Sources following developments on this claim Amazon is asking for $ 600,000 for
ads that will be
displayed on the home screen of the Kindle Fire, while for a million
dollars advertisers can have the welcome screen along with enhanced
ad inventory.
It's true that FB is going to lose out on
ad dollars as the company becomes choosier about who it partners with and how
ads are
displayed, and the company's spending will certainly increase as data protection becomes a priority.