For example, most retailers are already running very
aggressive ads for low - margin pet
foods to drive traffic into their stores, so why not take the opportunity to use merchandising tools like clip strips within the
food aisle, customer scan data to provide a trial incentive coupon for chews / treats to those customers not purchasing this segment and off - shelf
displays along with dry pet
food feature ads to expose shoppers to higher - margin chews / treats?
Resource guarding is when a dog controls access to
food, objects, people and locations that are important to him through defensive body language or overt
aggressive display.