You can't
disrupt an industry simply by doing something «a little cheaper»
than competitors — that's neither a rationale for starting a new
business nor a sustainable
business advantage, as
others will simply do the same thing.
Per a 2013 year - end edition of the Good e-Reader Radio Show, it's possible that Smashwords has done more to
disrupt the old - school publishing model
than any
other company at work in the book
business.