As Adele explains, even if you have two
distinct audiences with two
distinct buyer profiles (e.g., the CMO and the CIO
of a company), if their decision criteria or insights (i.e., those turning - point factors instrumental to winning them over) are primarily the same, you may be able to use one persona to create content that will meet the
needs of both
buyers.
«With
buyers visiting an average
of nine properties before settling on the one they want to call their own, sellers
need a
distinct advantage over the competition,» says Polzler.