In the past, we've explained why it's important for law firms that
distribute email alerts, newsletters and invitations to start employing authentication as a tool to maximize their deliverability.
«100 Landing Page Optimization Resources Main Research Shows Law Firms Should
Distribute Email Alerts and Invites Early in the Morning (Like 6 AM) to Maximize Response Rates»
«Research Shows Law Firms Should
Distribute Email Alerts and Invites Early in the Morning (Like 6 AM) to Maximize Response Rates Main SEO Tips for Law Firm Blogs on Word Press»
In particular, when a law firm
distributes an email alert on a Friday, the weekend intervenes after only one day of exposure.
Not exact matches
That happened to me last Friday, when I sent out the approximately one billionth
email action
alert I've had the privilege to
distribute to an activist list, in this case for NET.
That happened to me last Friday, when I sent out the approximately one billionth
email action
alert I've had the privilege to
distribute to an activist...
Note: you can easily run the same test on your own law firm
email newsletters or
alerts if you are using
email marketing software that allows multivariate testing where you split your lists into random «nth name» segments and
distribute different versions of the relevant newsletter or
alert to each segment.
Simply, it explains why it is a really bad idea to
distribute mass
email alerts or newsletters with attachments (e.g., a copy of a court decision that is the subject of the
email alert).
To illustrate the point, compare the deliverability and reputation reports for three
email alert campaigns
distributed recently by three leading law firms.
The Notifications &
Alerts capability provides you with the ability to automatically
distribute email and SMS messages 24/7, 365 days a year.