«Our plan to
distribute tens of millions of dollars is a natural target for fraudsters, and we want to make sure this money is actually landing in our customers» hands,» says Groh, who explained that
various triggers might lead Loblaws to ask for ID, such as large numbers of registrations from a single address, multiple requests
under a single or similar
name, or irregularities in a registration, «or something as simple as street and email that appear invalid.»