Monahan who has worked for two of the UK's largest supermarkets, Sainsbury's and Tesco, as well as one of the largest global
distributors, Constellation
Brands, will be talking about how brands that provide consumers with deep experiences of their product, and manage to generate an emotional experience of ownership, win at the point of pur
Brands, will be talking about how
brands that provide consumers with deep experiences of their product, and manage to generate an emotional experience of ownership, win at the point of pur
brands that provide consumers with deep experiences of their product, and manage to generate an emotional experience of ownership, win at the point of
purchase.
Backed by Rakuten, a Japanese conglomerate best known in the United States as the force now behind Buy.com, the Kobo
brand is well - known outside the States and has just
purchased OverDrive, a major
distributor of e-books to public libraries in the United States.
The training and incentive program will arm pet product
distributors and retailers with the
brand and product knowledge they need to provide their customers with accurate product recommendations, earning customer loyalty and increasing the probability of repeat
purchases.
Other highlights included assisting Elysian Capital with the # 30m
purchase of Sambro International, a Manchester - based toy
distributor of licensed children's
brands, and handling the acquisition of Hesco on behalf of Betafence.