Both investors and companies tend to adore DRIPs — investors, because they're an easy way of acquiring stock without having to pay any broker's fees (and DRIPs also spare you the temptation of blowing
your dividends on sneakers and tasting menus) Companies like offering DRIPs because they can disperse dividends without having to actually use cash, and because of that, many companies will offer stock at a discounted rate to those enrolled in DRIPs.