Sentences with phrase «do as a marketer»

What we do as marketers really is about the growth strategy for the whole of our businesses... And therefore what we do in digital has an implication across the whole business as well,» Clarke said.

One of the most exciting things you can do as a marketer in today's atmosphere is use the consumers» interests to directly shape your actions!

After all, what we do as marketers should be driven by consumers, not by what works best for programmers.

Not exact matches

As a content marketer, you will never be able to develop a successful marketing campaign by doing the same things you've been doing or copying your competitors.

When I spoke to Hannah as part of my 2018 Big Ideas project, she referred to a famous old saying: marketers used to joke that they knew 50 percent of their ads worked, they just didn't know which 50 percent.

As a marketer, I've found too many marketing teams don't have enough stake when it comes to customer engagement and retention.

While I do like promotions and offers, I'd appreciate it if marketers send me some useful content as well.

I do think that it's going to change the amount of data that we have access to as marketers.

THE smartest, most successful online marketers and businesses invest as much time and money in improving conversion rates as they do building traffic.

As marketers, we covet brand passion and do everything we can to unearth it.

Regardless of your definition, it's flat out crazy to ignore gen X, unless you think it isn't a distinct tribe, as many marketers do.

And this is done in a visually interesting way, which, as a marketer, I appreciate.

Today, I don't think there's a business extant where marketers can afford to operate as if they'll never have to contend with consumer choice.

As marketers are now discovering, understanding data — and what to do with it — takes a specific skill set.

All marketers should aspire to do so as well.

As marketers, we have more data than we know what to do with.

Andrew Chen, who adopted the term in 2010, described growth hackers as «a hybrid of marketer and coder, one who looks at the traditional question of «How do I get customers for my product?»

Marketers are often the conduit between the consumers and business owners, and, as professionals, we need to know when to say, «I won't help you sell that because it doesn't actually help anyone.»

As a marketer, I can't really do anything with a data point about the percentage of business travelers who are women — at least not anything that will differentiate from all of the rest of my competitors.

All marketers have an eternal duty to monitor the effect we're having as carefully as we do our results and to make sure we stay firmly on the side of the angels.

As a marketer you should constantly be trying new things and doing whatever it takes to keep your campaigns fresh.

We don't have the same budgets as our massive competitors, nor do we have the army of marketers that they can employ.

Lord: Speaking as a marketer, when you don't have your product in front of your market, it just becomes more difficult to maintain their attention.

As a marketer, Periscope is a great live stream app because you don't need to start a new community from scratch.

Just as the baby boomer generation became associated with certain characteristics and marketers learned to adjust their marketing strategies accordingly, so do millennials.

Vertical videos, long considered a vexing eyesore when uploaded to YouTube amid two gaping black bars — and which even spawned a popular meme known as Vertical Video Syndrome — are suddenly looking like the favored orientation du jour for video platforms, marketers and media companies alike.

Your recommendation to prioritize direct conversations with actual buyers is critical, as this is the marketer's chance to get beyond generic data about their buyer, uncovering insights that the company's competitors don't have about their target buyers, and getting to deep insights about how and why buyers choose among their options.

I think content marketers, especially, should be digging into account - based methodologies, as everything we do revolves around forging stronger ties with individual audience members.

But as a digital marketer, how do you keep up with these ever changing trends?

According to our latest research, as reported in Technology Content Marketing 2017: Benchmarks, Budgets, and Trends — North America, sponsored by IDG and IDG Enterprise, 64 % of technology marketers say their organization's overall content marketing approach is much more or somewhat more successful compared with one year ago; 92 % of those marketers attribute that success primarily to doing a better job with content creation.

Do you think we are going to see a big shift towards SEOs primarily becoming content marketers seeking referral traffic with links (and Google rankings) coming in as a secondary goal?

What does this say to us as content marketers?

For example, if your business's goal is to increase online revenue by 20 %, your goal as a marketer might be to generate 50 % more leads via the website than you did last year to contribute towards that success.

At this stage, the work of the one or two content marketers on your team remains about the same as it does with a team of one — content creation, SEO, and social media.

As a vendor, one of the most beneficial things you can do for your business is finding good affiliate marketers to promote your product.

As a marketer, do you cross-load your videos to each platform?

p.s. Notice in that paragraph above how I DID N'T say «the best «content marketers» install content as a cornerstone...»?

As a content marketer, you have no doubt heard that marketers need to «think like publishers,» but how exactly does that translate into action?

The key to why the earnings aren't good enough and the stock is falling is this line in the company's shareholder letter: «Revenue came in at the low end of our guidance range because brand marketers did not increase spend as quickly as expected in the first quarter.»

That's not to say that marketers should completely do away with personalization, as it's effective when done correctly — personalized emails, for example, have a 6.2 % higher open rate than those that aren't.

Setting up a workflow automation on a platform such as HubSpot enables marketers to do many important B2B tasks: Follow - up with leads automatically, nurture leads further down the sales funnel, and turn more leads into customers.

While white papers do not need to be gated to generate leads, most marketers use them as such.

As the dust settles on the proposed Sainsbury's and Asda merger one of the core questions marketers will be thinking about is what does this mean for...

Marketers really do need to think about SEO and content marketing as complementary activities.

Doing so allows marketers to find ways to shift operationally from fragmented shotgun campaigns to being present with buyers as they are experiencing, over time, efforts to accomplish goals.

B2B marketers, to truly engage with buyers, can do so by adopting and investing in a qualitative research - based approach to building buyer personas and segmenting by buying behaviors as opposed to titles and roles alone.

55 % of brand marketers and communication professionals don't know if their contnet is having any digital or real world behavior as a result of the brand content (Cision)

Most marketers and developers don't pay much attention to this little detail but as Ann Smarty points out in her post on this issue, failing to include a trailing slash can potentially lead to 302 redirects, a 404 page not found messages or even a duplicate content penalty.

Interviewer: Yeah, I think you brought up and interesting point about being vulnerable and companies need to do that, which is different from what we're taught as marketers.

Marketers that want to tap into the keywords that are already driving traffic and inquiries to a site will not be able to do so as a result of not provided.