After all, what
we do as marketers should be driven by consumers, not by what works best for programmers.
What
we do as marketers really is about the growth strategy for the whole of our businesses... And therefore what we do in digital has an implication across the whole business as well,» Clarke said.
One of the most exciting things you can
do as a marketer in today's atmosphere is use the consumers» interests to directly shape your actions!
Not exact matches
As a content
marketer, you will never be able to develop a successful marketing campaign by
doing the same things you've been
doing or copying your competitors.
When I spoke to Hannah
as part of my 2018 Big Ideas project, she referred to a famous old saying:
marketers used to joke that they knew 50 percent of their ads worked, they just didn't know which 50 percent.
As a
marketer, I've found too many marketing teams don't have enough stake when it comes to customer engagement and retention.
While I
do like promotions and offers, I'd appreciate it if
marketers send me some useful content
as well.
I
do think that it's going to change the amount of data that we have access to
as marketers.
THE smartest, most successful online
marketers and businesses invest
as much time and money in improving conversion rates
as they
do building traffic.
As marketers, we covet brand passion and
do everything we can to unearth it.
Regardless of your definition, it's flat out crazy to ignore gen X, unless you think it isn't a distinct tribe,
as many
marketers do.
And this is
done in a visually interesting way, which,
as a
marketer, I appreciate.
Today, I don't think there's a business extant where
marketers can afford to operate
as if they'll never have to contend with consumer choice.
As marketers are now discovering, understanding data — and what to
do with it — takes a specific skill set.
All
marketers should aspire to
do so
as well.
As marketers, we have more data than we know what to
do with.
Andrew Chen, who adopted the term in 2010, described growth hackers
as «a hybrid of
marketer and coder, one who looks at the traditional question of «How
do I get customers for my product?»
Marketers are often the conduit between the consumers and business owners, and,
as professionals, we need to know when to say, «I won't help you sell that because it doesn't actually help anyone.»
As a
marketer, I can't really
do anything with a data point about the percentage of business travelers who are women — at least not anything that will differentiate from all of the rest of my competitors.
All
marketers have an eternal duty to monitor the effect we're having
as carefully
as we
do our results and to make sure we stay firmly on the side of the angels.
As a
marketer you should constantly be trying new things and
doing whatever it takes to keep your campaigns fresh.
We don't have the same budgets
as our massive competitors, nor
do we have the army of
marketers that they can employ.
Lord: Speaking
as a
marketer, when you don't have your product in front of your market, it just becomes more difficult to maintain their attention.
As a
marketer, Periscope is a great live stream app because you don't need to start a new community from scratch.
Just
as the baby boomer generation became associated with certain characteristics and
marketers learned to adjust their marketing strategies accordingly, so
do millennials.
Vertical videos, long considered a vexing eyesore when uploaded to YouTube amid two gaping black bars — and which even spawned a popular meme known
as Vertical Video Syndrome — are suddenly looking like the favored orientation
du jour for video platforms,
marketers and media companies alike.
Your recommendation to prioritize direct conversations with actual buyers is critical,
as this is the
marketer's chance to get beyond generic data about their buyer, uncovering insights that the company's competitors don't have about their target buyers, and getting to deep insights about how and why buyers choose among their options.
I think content
marketers, especially, should be digging into account - based methodologies,
as everything we
do revolves around forging stronger ties with individual audience members.
But
as a digital
marketer, how
do you keep up with these ever changing trends?
According to our latest research,
as reported in Technology Content Marketing 2017: Benchmarks, Budgets, and Trends — North America, sponsored by IDG and IDG Enterprise, 64 % of technology
marketers say their organization's overall content marketing approach is much more or somewhat more successful compared with one year ago; 92 % of those
marketers attribute that success primarily to
doing a better job with content creation.
Do you think we are going to see a big shift towards SEOs primarily becoming content
marketers seeking referral traffic with links (and Google rankings) coming in
as a secondary goal?
What
does this say to us
as content
marketers?
For example, if your business's goal is to increase online revenue by 20 %, your goal
as a
marketer might be to generate 50 % more leads via the website than you
did last year to contribute towards that success.
At this stage, the work of the one or two content
marketers on your team remains about the same
as it
does with a team of one — content creation, SEO, and social media.
As a vendor, one of the most beneficial things you can
do for your business is finding good affiliate
marketers to promote your product.
As a
marketer,
do you cross-load your videos to each platform?
p.s. Notice in that paragraph above how I
DID N'T say «the best «content
marketers» install content
as a cornerstone...»?
As a content
marketer, you have no doubt heard that
marketers need to «think like publishers,» but how exactly
does that translate into action?
The key to why the earnings aren't good enough and the stock is falling is this line in the company's shareholder letter: «Revenue came in at the low end of our guidance range because brand
marketers did not increase spend
as quickly
as expected in the first quarter.»
That's not to say that
marketers should completely
do away with personalization,
as it's effective when
done correctly — personalized emails, for example, have a 6.2 % higher open rate than those that aren't.
Setting up a workflow automation on a platform such
as HubSpot enables
marketers to
do many important B2B tasks: Follow - up with leads automatically, nurture leads further down the sales funnel, and turn more leads into customers.
While white papers
do not need to be gated to generate leads, most
marketers use them
as such.
As the dust settles on the proposed Sainsbury's and Asda merger one of the core questions
marketers will be thinking about is what
does this mean for...
Marketers really
do need to think about SEO and content marketing
as complementary activities.
Doing so allows
marketers to find ways to shift operationally from fragmented shotgun campaigns to being present with buyers
as they are experiencing, over time, efforts to accomplish goals.
B2B
marketers, to truly engage with buyers, can
do so by adopting and investing in a qualitative research - based approach to building buyer personas and segmenting by buying behaviors
as opposed to titles and roles alone.
55 % of brand
marketers and communication professionals don't know if their contnet is having any digital or real world behavior
as a result of the brand content (Cision)
Most
marketers and developers don't pay much attention to this little detail but
as Ann Smarty points out in her post on this issue, failing to include a trailing slash can potentially lead to 302 redirects, a 404 page not found messages or even a duplicate content penalty.
Interviewer: Yeah, I think you brought up and interesting point about being vulnerable and companies need to
do that, which is different from what we're taught
as marketers.
Marketers that want to tap into the keywords that are already driving traffic and inquiries to a site will not be able to
do so
as a result of not provided.