Sentences with phrase «documented content marketing strategy»

The importance of documenting your content marketing strategy to make sure you have clear alignments on buyer personas, lead qualification criteria.

This is the big deal with documenting your content marketing strategy: «Content marketers who have a documented strategy are eight times more likely (60 % vs. 7 %) to rate themselves as being effective content marketers vs. those who have no strategy, written or otherwise.»

Research conducted by CMI consistently shows that content marketers who document their content marketing strategy are more effective in nearly all areas of content marketing.

Translation: It's time to create a documented content marketing strategy.

Documenting your content marketing strategy is an excellent place to begin.

If you do content marketing, I'd be willing to bet you don't have a documented content marketing strategy.

In the Benchmarks, Budgets, and Trends — North America report released by Content Marketing Institute and MarketingProfs, it was found that only 35 percent of B2B marketers state they have a documented content marketing strategy.

According to CMI and MarketingProfs, 66 % of the most effective marketers have a documented content marketing strategy.

They've often «done more» of everything — experimented with more types of content marketing, become among the first to document their content marketing strategy and use social media platforms to distribute content, etc. — thus, we consider tech marketers «early adopters.»

Our research shows the most effective content marketers have something in common: a documented content marketing strategy.

The most effective content marketers have something in common: a documented content marketing strategy.

Furthermore, once you have a documented content marketing strategy, its insights can make all your tactical decisions easier to plan and manage.

If you are new to content marketing — or to Content Marketing Institute — you may want to start your strategic journey by viewing our comprehensive Essentials of a Documented Content Marketing Strategy e-book, our Q&A guide on the topic, or our complete archive of strategy - related insights.

Why having a documented content marketing strategy is more essential to success than ever before

Check out a wealth of content marketing resources in the Content Marketing Institute e-book library, from The Essentials of a Documented Content Marketing Strategy to Digital Governance: A Primer for Content Marketers.

Have you documented your content marketing strategy?

While 89 % of B2B marketers have embraced content marketing, only 37 % have a documented content marketing strategy, and only 22 % say they are extremely... Continue Reading...

As we've seen in the responses in our annual research, those with a documented content marketing strategy:

On the same token, you can also conclude that approximately half with a documented content marketing strategy still struggle to be effective and to make an impact.

A documented content marketing strategy guarantees everybody on the content team understands:

This percentage increases to 81 % if the team has a documented content marketing strategy (which is one of the key factors that differentiates effective content marketers from their less effective peers).

Creating a documented content marketing strategy is just one step (you can get the basics with our 16 - page guide).

At the same time, those marketers having a documented content marketing strategy increased from 37 % to 46 %, and more than half of Australian marketers surveyed (55 %) said their organizations have clarity on what an effective or successful content marketing program looks like.

And when asked if they've documented a content marketing strategy, sadly, this group is forced to admit they have not.

Check out a wealth of content marketing resources in the Content Marketing Institute e-book library, from The Essentials of a Documented Content Marketing Strategy to Digital Governance: A Primer for Content Marketers.