Sentences with phrase «documented content strategy»

Points two and three are about formally documenting your content strategy and mission.

Missing in undocumented and documented content strategies today is the right perspective of having empathy with buyers.

Fewer marketers have a documented content strategy than last year (32 % vs 35 % last year).

Companies that do have a documented content strategy tend to rate themselves higher in terms of content marketing effectiveness.

It's nearly impossible for brands to do content marketing well completely on their own, especially when you remember that doing it well includes producing consistent blog articles, guest posts, whitepapers, and email campaigns alongside the documented content strategy that actually guides all these moving parts.

66 % of B2B marketers without a documented content strategy are creating more content than a year ago

80 % of B2B marketers who have a documented content strategy are creating more content than a year ago

In her presentation, Ashley shared that unfortunately only 37 % of companies have a documented content strategy (according to Content Marketing Institute and MarketingProfs) which presents an opportunity for content marketers to gain an advantage over competitors.

According to Kapost, 56 % of content marketers don't have a documented content strategy.

What the CMI / MarketingProfs Benchmark Study did indicate is that those organizations with a documented content strategy had a better rate of effectiveness.

You can surmise from the above that having a documented content strategy is not enough.

What this conclusion points to is that having a documented content strategy may not be the single most determining factor of whether content marketing efforts will be effective and successful.

Yet, we've seen that to generate leads with content marketing, you need a documented content strategy aligning sales and marketing efforts

A documented content strategy is in place and amplified through social channels by employees, customers and third party influencers.