Fewer marketers have
a documented content strategy than last year (32 % vs 35 % last year).
Companies that do have
a documented content strategy tend to rate themselves higher in terms of content marketing effectiveness.
66 % of B2B marketers without
a documented content strategy are creating more content than a year ago
What the CMI / MarketingProfs Benchmark Study did indicate is that those organizations with
a documented content strategy had a better rate of effectiveness.
Missing in undocumented and
documented content strategies today is the right perspective of having empathy with buyers.
You can surmise from the above that having
a documented content strategy is not enough.
Yet, we've seen that to generate leads with content marketing, you need
a documented content strategy aligning sales and marketing efforts
A documented content strategy is in place and amplified through social channels by employees, customers and third party influencers.
Not exact matches
Sixty percent of those who have a
documented strategy rate themselves as being effective
content marketers, vs. just 7 percent of those who have no
strategy, written or otherwise.
You need to understand your customer journey and where
content fits in (that's why you should have a
documented strategy).
Just 35 percent of
content marketers actually have a
documented strategy (48 percent say they have one, but it's not
documented), according to the study.
One report found that 61 percent of successful
content marketers had a
documented strategy, while only 13 percent of unsuccessful marketers had one.
Translation: It's time to create a
documented content marketing
strategy.
Documenting your
content marketing
strategy is an excellent place to begin.
Content marketers can learn a thing or two about from LinkedIn's recently leaked
strategy document.
If you do
content marketing, I'd be willing to bet you don't have a
documented content marketing
strategy.
Many times, when companies first start experimenting with
content marketing tactics, they eagerly jump into many of the well -
documented strategies such as creating a company blog or registering for each social channel, but don't see the immediate results that they were looking for — this can cause uncertainty in their marketing tactics and lead to an eventual failure.
Create An Editorial Calendar — Learn how to develop an editorial calendar that organizes your approach to producing and distributing
content, as well as the
strategies and tools necessary to manage the
document for the long - term.
According to CMI and MarketingProfs, 66 % of the most effective marketers have a
documented content marketing
strategy.
Similarly to the stark reality that most
content marketers haven't invested in a
documented strategy, many haven't taken the time to audit their progress with
content.
They've often «done more» of everything — experimented with more types of
content marketing, become among the first to
document their
content marketing
strategy and use social media platforms to distribute
content, etc. — thus, we consider tech marketers «early adopters.»
Our research shows the most effective
content marketers have something in common: a
documented content marketing
strategy.
With your purpose and goals
documented, you can move on to the next step in your
strategy — finding the right audience to consume the
content you create.
The most effective
content marketers have something in common: a
documented content marketing
strategy.
Furthermore, once you have a
documented content marketing
strategy, its insights can make all your tactical decisions easier to plan and manage.
If you are new to
content marketing — or to Content Marketing Institute — you may want to start your strategic journey by viewing our comprehensive Essentials of a Documented Content Marketing Strategy e-book, our Q&A guide on the topic, or our complete archive of strategy - related in
content marketing — or to
Content Marketing Institute — you may want to start your strategic journey by viewing our comprehensive Essentials of a Documented Content Marketing Strategy e-book, our Q&A guide on the topic, or our complete archive of strategy - related in
Content Marketing Institute — you may want to start your strategic journey by viewing our comprehensive Essentials of a
Documented Content Marketing Strategy e-book, our Q&A guide on the topic, or our complete archive of strategy - related in
Content Marketing
Strategy e-book, our Q&A guide on the topic, or our complete archive of strategy - related i
Strategy e-book, our Q&A guide on the topic, or our complete archive of
strategy - related i
strategy - related insights.
Of course,
content marketers supplement their in - house teams by outsourcing many tasks, primarily
content creation, and a
documented strategy is essential to have everyone operating from the same page.
Check out a wealth of
content marketing resources in the Content Marketing Institute e-book library, from The Essentials of a Documented Content Marketing Strategy to Digital Governance: A Primer for Content Mar
content marketing resources in the
Content Marketing Institute e-book library, from The Essentials of a Documented Content Marketing Strategy to Digital Governance: A Primer for Content Mar
Content Marketing Institute e-book library, from The Essentials of a
Documented Content Marketing Strategy to Digital Governance: A Primer for Content Mar
Content Marketing
Strategy to Digital Governance: A Primer for
Content Mar
Content Marketers.
62 % of the most successful
content marketers have a
documented strategy vs. 16 % of the least successful.
CMI research consistently shows that marketers who
document their
strategy achieve more overall
content marketing success than those who do not.
Have you
documented your
content marketing
strategy?
While 89 % of B2B marketers have embraced
content marketing, only 37 % have a
documented content marketing
strategy, and only 22 % say they are extremely... Continue Reading...
Research conducted by CMI consistently shows that
content marketers who
document their
content marketing
strategy are more effective in nearly all areas of
content marketing.
In fact, having a
documented strategy is critical, as it's one core element that separates effective
content marketers from their less effective peers.
Hear Heather Hurst and Robert Rose present on the best practices for
documenting your workflow so that you can successfully execute your
content marketing
strategy
As we've seen in the responses in our annual research, those with a
documented content marketing
strategy:
However, there are some important reasons why you should plan a
content strategy — by which I mean a formally written
document — that outlines your plans for success.
This is the big deal with
documenting your
content marketing strategy: «Content marketers who have a documented strategy are eight times more likely (60 % vs. 7 %) to rate themselves as being effective content marketers vs. those who have no strategy, written or otherwise.
content marketing
strategy: «
Content marketers who have a documented strategy are eight times more likely (60 % vs. 7 %) to rate themselves as being effective content marketers vs. those who have no strategy, written or otherwise.
Content marketers who have a
documented strategy are eight times more likely (60 % vs. 7 %) to rate themselves as being effective
content marketers vs. those who have no strategy, written or otherwise.
content marketers vs. those who have no
strategy, written or otherwise.»
Thus, you can reach a conclusion that having a
content marketing
strategy that is
documented and discussed is helpful.
On the same token, you can also conclude that approximately half with a
documented content marketing
strategy still struggle to be effective and to make an impact.
This percentage increases to 81 % if the team has a
documented content marketing
strategy (which is one of the key factors that differentiates effective
content marketers from their less effective peers).
The importance of
documenting your
content marketing
strategy to make sure you have clear alignments on buyer personas, lead qualification criteria.
Creating a
documented content marketing
strategy is just one step (you can get the basics with our 16 - page guide).
At the same time, those marketers having a
documented content marketing
strategy increased from 37 % to 46 %, and more than half of Australian marketers surveyed (55 %) said their organizations have clarity on what an effective or successful
content marketing program looks like.
Building a
strategy: According to our 2016 Benchmarks, Budgets, and Trends research, 53 % of the most effective
content marketers have a
documented strategy.
Karin connects college and career - readiness and assessment development research with classroom - tested tools and
strategies for developing and implementing high - quality assessments used to
document progress across the school year across
content areas.
Document the project's instructional, visual and technical design
strategy by taking into account the existing
content and the target audience, and select the most appropriate technologies and audio / visual layout for the project.
Check out a wealth of
content marketing resources in the Content Marketing Institute e-book library, from The Essentials of a Documented Content Marketing Strategy to Digital Governance: A Primer for Content Mar
content marketing resources in the
Content Marketing Institute e-book library, from The Essentials of a Documented Content Marketing Strategy to Digital Governance: A Primer for Content Mar
Content Marketing Institute e-book library, from The Essentials of a
Documented Content Marketing Strategy to Digital Governance: A Primer for Content Mar
Content Marketing
Strategy to Digital Governance: A Primer for
Content Mar
Content Marketers.
The DeSmogBlog has reviewed that
Strategy document and compared its
content to other material we have in hand.
The Silicon Valley company, which says it has so far been inhibited from expanding its services due to a lack of
content, delivers a software - as - a-service platform that helps lawyers predict the behaviours and outcomes of different legal
strategies by mining, tagging and categorising millions of Federal court dockets and
documents.