-LSB-...] Cheong over at the Book Publicity Blog recently posted a helpful list of firms and freelancers that
do book publicity.
One of the questions authors frequently ask me is, «Do I have to travel to
do book publicity?»
Not exact matches
Biderman was a relentless
publicity hound, publishing a
book about marriage, posing for unfortunate pictures, and saying many things he probably wishes he hadn't, such as: «We have
done a really great job of making sure our data is kept secret.»
If a minister or priest says, «I see you have this new
book on Christian - Jewish relations; the local rabbi and I thought we might lead a discussion of it some evening here at the bookstore,» they'll make the arrangements and
do the
publicity.
Our publisher, iUniverse has been incredibly supportive and our
publicity agency, Smith Publicity, did a phenomenal job of publicizing our book from the US to A
publicity agency, Smith
Publicity, did a phenomenal job of publicizing our book from the US to A
Publicity,
did a phenomenal job of publicizing our
book from the US to Australia.
Once it gave me the courage to quit a great job to start my own company to
do online
book publicity before I fully understood what that was.
«The only elements we didn't feel we could handle internally were
booking, for which we partnered with Michael Tuckman and mTuckman Media, and
publicity, whom we partnered with Alex Klenert and Prodigy.»
«The only elements we didn't feel we could handle internally were
booking, for which we partnered with Michael Tuckman and mTuckman Media, and
publicity.»
Once they move, Kate's
book is accepted by a publisher, and she must
do publicity for it.
There are better schools in Hartford, but their principals don't have
publicity and
booking agents or public relations reps to manufacture an image and market their schools toward turning them into corporate entities.
Do you see the relationship between the news headlines and your
book, and your expertise, and your messages, and your
book publicity campaign?
And, although there are many low - cost and no - cost ways to get
publicity and to market your work, unless you are able to pay someone to find these ways for you, you will need to spend time
doing the research, trial - and - error, and trying again that it will take to discover ways that might work best for you in marketing and promoting your
book.
If Joan's arrogance and belligerence were a
book publicity stunt, then — because I don't think combative behavior is ever defensible or attactive — I hope it fails, miserably, in the
book sales department.
And authors: don't wait for your
book publicists to see the connection between
book publicity and what's in the news.
If your
book isn't getting enough attention from the various media outlets, then read this article from publicity expert Lissa Warren: Ten Things To Do If Your Book Is Not Getting Enough Media Attent
book isn't getting enough attention from the various media outlets, then read this article from
publicity expert Lissa Warren: Ten Things To
Do If Your
Book Is Not Getting Enough Media Attent
Book Is Not Getting Enough Media Attention.
Your
book publicist, in fact, is supposed to care about your
book publicity project as much as you
do.
One of the best things an author can
do to market their
book and generate
publicity for it, particularly if it is self - published, is to tie the
book into something in the news.
As an author, if you can't afford a firm like Smith
Publicity, there are many activities you can
do — at no or very little expense — to help get your
book in front of key audiences.
It's an unpleasant fact of life: no matter how incredible your
book is, if you neglect to
do book marketing and gain
publicity, few people will read it.
So many authors — even
book publicity veterans — feel that, if the scheduled radio interview doesn't take place, it's an act of the gods, and they drop the whole thing.
We at Trident might even recommend a private
book publicity firm to a client, but that doesn't come cheap.
Let's face it, either this is a giant
publicity stunt because no one knew who she was, or, she's so insecure about her generic writing that she doesn't feel the
books will stand on merit alone.
Publicity is when your
book is out and you ask other people, many of whom you
do not know well, to cover your
book in the media.»
(I seldom
did, with 12
books by major publishers... never any
publicity, little editing, very little money over the small advance, sigh.)
Not only
do I want the editing services and help with
publicity that could come with a publisher deal, but I want the validation that my
book is good enough to be published.
If you want people to read your
book and you don't want to be curled up in the fetal position during release week, take some time to review your options for
book publicity and then sort out which ones appeal to you.
So if you want your
book to fly off bookstore shelves, guess who's going to have to
do all the
publicity?
Even though I don't think Amazon needs the extra
publicity, I've mentioned the iPad's Kindle app more than once and suggested folks may want to buy the
book from Amazon.
That's what we try to
do in
book publicity — quickly get the attention of an editor or producer and entice them to read further.
Unlike other
book publicity strategies, such as participating in media interviews and writing articles (that byline you as their author and include a link to your
book web site), Twitter doesn't have a beginning, middle, and ending.
That's not the way this
book publicist recommends promoting your
book... and that's not why this
book publicist recommends a
book publicity campaign... but, strangely, the tactic probably
does increase awareness of
books!
Or is your
book publicist still
doing all of the same things she was
doing 20 years ago to the exclusion of tapping into the potential of social networking for
book publicity?
Sure, you want the spirit of your work to translate from
book to screen, but if it doesn't translate, you still have the
books and something new for readers to discover once they see your title get wild
publicity.
If your
book publicist doesn't see the PR opportunities, then make sure she's responsive to the news hooks when you find them for her... and don't let
book publicity opportunities pass you by because you're too polite to ask for what you need from your
book publicist!
You can
do this via guerrilla marketing efforts,
book reviews,
book publicity, social media advertising, and so much more.
The following discussion focuses on what you can
do to generate
publicity for your soon - to - be-published
book.
Just because I want to get media interviews for my clients
does» t mean that producers and editors and journalists sit by their smartphones, tablets, laptops, and desktops thinking about nothing except my authors and their
book publicity needs.
Literary Agent Undercover is only for authors who understand the benefits of traditional publishing: no financial risk because someone else is paying for the privilege of publishing your
book; a higher quality product thanks to a top - notch editor and cover designer; more profit due to better sales, distribution, and
publicity; subsidiary rights opportunities like merchandising, translations, TV, feature film, etc; increased credibility and more
book reviews; and the ability to spend more time writing, promoting, and
doing what you love.
I had one person tell me the first print and
publicity information about a
book (they didn't know me — to them I was a Power Reader).
Worse, I was
doing all the work with
book marketing and
book publicity, yet they were reaping the rewards.
And, if she doesn't, then make her aware of the available news hook, and make sure she's adjusting your
book publicity campaign to accommodate the
publicity opportunity.
Before Sandra Beckwith began teaching authors how to save thousands of dollars by
doing their own
book publicity and promotion, she was a national award - winning publicist.
National
book marketing and
publicity expert, creator of JenningsWire online magazine, Annie Jennings, queried authors to find out what SOLD
books - what worked, what
did not!
Focusing on hot topics related to your
book is a great way to approach
book publicity from a new angle, as Veronica
did with the diversity lessons in her children's
book.
«I didn't have any sort of following or even a Facebook page or anything when I first published, so I just typed in something like «
book publicity», found some things about blog tours.
How
do you garner
book publicity opportunities without persistent outreach to radio show producers and radio show hosts, though?
That means
book publicists» phones are ringing more often than before — not necessarily with tons of viable
book promotion projects, but still, most authors understand that, if they want their
books promoted, they have to
do it themselves or hire a
book publicity firm to
do it for them (or at least to partner with them to conduct a
book promotion campaign).
And the Marketing &
Publicity section highlights what you're willing and able to
do, to help sell
books.
You can turn the online phase of your
book publicity over to them and know that the job is being
done.
* Top literary agents can get their phone calls and emails to publishers returned promptly, pitch your
book face - to - face (possibly with you there), submit your work to many publishers simultaneously, and hold an auction (resulting in more money, more
publicity, and your deal getting
done a lot faster).