Not exact matches
As BuzzFeed points out, rather than spend marketing money on a traditional online
ad campaign — which would involve paying someone to create an
ad and then paying to place it on Facebook, or another social website, or even with the publishers who so desperately need the
ad dollars —
businesses are sending more of that money to Facebook to promote content created for free by publishers.
«Bot fraud, and
ad fraud at large, follow the
dollars,» Solve Media CEO and co-founder Ari Jacoby told
Business Insider.
Anytime you are interacting or communicating with customers or potential customers online under the name of the
business, treat it like a million
dollar ad campaign.
Generico now knows which image to use as it invests more advertising
dollars in its website, GDN, print
ads,
business cards and even TV commercials.
That's powerful — and a long ways from throwing money at a print
ad or plunking down thousands of
dollars for a trade show booth and hoping that you get some new
business out of it without ever really knowing if you did or didn't.
In the latest move to attract
business, the state is running a multimillion
dollar national
ad campaign promoting «Start - Up NY,» which offers 10 years free of all taxes to
businesses that agree to partner with universities.
Facebook, however, provides a
business tool for companies of every size and industry, with no minimum on how much
ad dollars you need to spend to get in the game.
«We'd built a $ 25 million
business in a second, but I only paid myself $ 47,000
dollars a year, because if I paid myself $ 250,000, that's [money] that can't go into a new employee or an
ad.»
«Ever since Facebook became a «pay - to - play» social medium, small
businesses especially are scurrying to figure out how to best spend their
ad dollars,» says Aubrey Swanson, a Miami - based Social Media Manager and Owner of Auboom Media.
And as Alphabet's Q1 results show, it's a
business that still has a lot of room to grow as mobile search activity swells and more
ad dollars move online.
When Karen asked if the company might ask other
ad - targeting firms to pay a licensing fee or even try to force them out of the
business, for instance, the answer that came back was, «I'm just a simple man trying to advance the cause of digital politics, you're talking way above my pay grade,» though we did also learn that the patent is «patent is a recognition of what we've done as a company» and that «taken us years to get to this place, it's taken millions and millions of
dollars.»
New York State invested in a series of tourism
ads to drive vacation
dollars to those counties, many of which featured small
businesses in the impacted areas.
The New York Times reports that the Committee to Save New York, a lobbying group of primarily
business interests that has run
ad campaigns to support the governor's positions, received $ 2 million
dollars from Genting in December.
The governor has also sought to recast New York as
business friendly, running a multi-million
dollar TV
ad campaign touting that the state is «open for
business.»
The
ad continues, «we have to reduce state spending and eliminate a billion
dollars in new
business - killing taxes and fees.
The radio
ad is the third in a string of efforts to persuade lawmakers that now is clearly not the time for significant increases in state spending and more than a billion
dollars in new taxes and fees for New York
businesses.
CBIA, the Connecticut
Business and Industry Association, also spent close to half a million
dollars on television
ads supporting Malloy and his «education reform» proposal.
There are things that are good investments (i.e. some paid
ads will literally pay for themselves in book sales), and there are very few
businesses you can get off the ground without at least outlaying a few thousand
dollars.
Yahoo! is a
business and I don't blame them at all for taking Purina's advertising
dollars, the same way I wouldn't blame a TV station I liked for running Purina
ads.
As if the battle wasn't uphill enough, we now have witnessed the first round of elections post-Citizens United, in which powerhouses like the U.S. Chamber of Commerce raised tens of millions of
dollars from the corporate titans it serves and funneled the money into attack
ads, sending a warning message to politicians who aren't bending over backwards for big
business, if not delivering a crippling blow to their election campaigns.
So, if you think about the number of local
businesses — the $ 1 to $ 10 million
dollar range, green products and service companies — that don't necessarily have big
ad budgets, that can't go out and buy huge amounts of marketing on Google and other places, it's very tough for them to compete with some of the larger companies.
The general formula that some lawyers get in their head is that if they spend
ad dollars online, they'll get new
business that exceeds the cost of their advertising.
It could rack up huge view counts, time on site and revenue as
businesses spend
ad dollars to sell games and gaming culture to the lucrative audience.
But if you're pushing
ads for the multi-billion
dollar male enhancement industry, don't worry — this new crackdown on
businesses who can frequently be misleading or deceptive only applies to financial products and services.
Create Resume September 2007 — Present VP of National Advertising Sales Arena Media Networks - Oversee day to day
Ad Sales division of $ 100 million Digital Signage Network (sports)- Manage staff of twelve sales execs and six support staff - Sell into $ 20 million
dollar Ad Sales budget - Liaison to Capital Market relationships as well as
Business -LSB-...] Continue Reading →
Profile * Conceptualizing and implementing award - winning consumers and
businesses multimedia marketing
ad campaigns and social media platforms * Record of overseeing
business restructurings, mergers, rebrandings, and media launches to develop and secure new B2B and B2C opportunities * Effectively managed multimillion -
dollar budgets, projects, and public relations campaigns supporting global advertising, communications, and...
With the help of his tracking system, says Brunell, «we found that only one of the home books in our market was really bringing in
business, so we shifted more
ad dollars there and upped our listings.».