Sentences with phrase «dollar branding opportunity»

This year, Coca - Cola certainly knew the ad would once again inspire protests, but it judged the message and the multimillion - dollar branding opportunity to be important enough to risk boycott threats.

Not exact matches

While this is troublesome for larger corporations that rely on million - and sometimes billion - dollar marketing budgets to cultivate and maintain brand loyalty through a ubiquitous presence, it represents an opportunity for smaller companies.

Most importantly, it is an exciting time in which we have the opportunity to support brands making good and healthy products versus the ones who are using cheaper ingredients that don't support our bodies or the planet, and really vote with our dollars.

Management at Hertz sees an opportunity for double - digit growth in at least four of its businesses: its off - airport rental business, the vehicle leasing business, the leisure rental cars business — through its Dollar and Thrifty brands — and the equipment rental business driven by a recovery in non-residential construction and tuck - in acquisitions.

Through these forums, canine research scientists may reap benefits that include research dollars, personal financial rewards in the form of speaker fees and opportunities for book sales, name and brand exposure.

One way it differs from other store - branded cards is the opportunity to also earn rewards on outside purchases — double points at restaurants and one point per dollar on everything else.