Not exact matches
Competition between restaurants has intensified as Yum, McDonald's Corp and Domino's Pizza Inc pull out all the stops to lure diners with
dollar menus, discounts and new breakfast
items as consumers increasingly spend less
on processed food and eating out.
This one's pretty simple: The
items on Taco Bell's value
menu are all a
dollar — no more, no less, excluding prices in cities like New York.
To get around this constraint, McDonald's employs a barbell strategy for pricing —
Dollar Menu items on one end of the spectrum and premium
items (the McWrap, Mighty Wings)
on the other.
Personally, I think the best strategy is getting the Happy Meal, then pairing it with another
Dollar Menu item — I'd recommend doubling up
on McNuggets for an extra $ 1 or going with the Bacon Cheeseburger for $ 2.
On average, people spent more per visit due to a mixture of price increases, trading up to its more premium products, and ordering a higher number of
items when ordering from the $ 1 $ 2 $ 3
Dollar Menu, McDonald's said.
So the company is now emphasizing its value marketing including
on certain breakfast sandwiches as competition heats up in the morning, and
on specific
items on its
Dollar Menu.
They then set up a pricing strategy by choosing from a
menu of options like these: Find the lowest price offered and go above it (or below it) by X
dollars or Y percentage, find Amazon's own price for the
item and adjust up or down relative to it, and so
on.
Since we estimate the average
menu item at Starbucks to be worth around $ 4.25, that means that every
dollar that you spend at Starbucks with the card nets you around 3.4 cents worth of rewards
on average.