Sentences with phrase «dollar menu»

If this new dollar menu retains positive momentum throughout 2018, I'm left wondering what comes next for the fast - food giant as we turn the corner into 2019.

Its new dollar menu is designed to cater to value - oriented customers, while the company hopes the new fresh - beef menu will satisfy consumers with pricier tastes.

Competition between restaurants has intensified as Yum, McDonald's Corp and Domino's Pizza Inc pull out all the stops to lure diners with dollar menus, discounts and new breakfast items as consumers increasingly spend less on processed food and eating out.

To get around this constraint, McDonald's employs a barbell strategy for pricing — Dollar Menu items on one end of the spectrum and premium items (the McWrap, Mighty Wings) on the other.

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Category leadership resulted in launch of Dollar Menu and More in 2013 and the McPick 2 platform in 2015, maintaining MCD's leadership position within the market place during a declining period (44 % value traffic market share).

The McDonald's Dollar Menu returned in January.

About 15 % of the company's sales came from its traditional Dollar Menu — where for years everything cost a buck.

Plus, it's a lot of carbs all at once — not that someone ordering from the Taco Bell dollar menu is exactly homing in on healthy options, but the fact remains.

McDonald's reported a solid set of Q1 earnings where the new dollar menu drove higher same - store sales growth.

The $ 1 $ 2 $ 3 Dollar Menu hits U.S. restaurants Jan. 4, 2018, with items including breakfast sandwiches, burgers, chicken and drinks.

Some U.S. franchisees worried the revamped value option would drive down the price of checks overall, but the new Dollar Menu instead helped fuel the company's 11th - consecutive quarter of positive sales growth.

A new $ 1 $ 2 $ 3 Dollar Menu debuts Jan. 4, including items such as $ 1 any size soft drink, $ 2 two - piece Buttermilk Crispy Tenders and $ 3 Happy Meals.

Many popular fast food joints offer value menus that will give you plenty of bang for your buck in the form of one - price value meals, low - cost regular menu items and even the rare dollar menu.

«Or McDonald's - I can choose any of these $ 1 $ 2 $ 3 Dollar Menu items and still be able to put together an affordable, cheap meal.»

As rising food prices affect menus across the country, changing the makeup of dollar menus and value meals, Captain D's has been able to keep its $ 4.99 deal intact.

The news comes just one day before McDonald's rolls out its new Dollar Menu, which does not include fries.

Last month, Taco Bell revealed that they would be bringing 20 new items to their dollar menu throughout 2018.

McDonald's, which recently unveiled its new $ 1 $ 2 $ 3 Dollar Menu, has struggled to lure these diners since it axed the first Dollar Menu in 2013.

When you steal the «Dollar Menu» value out from under McDonald's nose, you're bound to win.

And the Tex - Mex chain's CEO, Brian Niccol, is incredibly optimistic about this shot of adrenaline to the dollar menu.

It's not clear, however, that the company learned its lesson: After eliminating the Extra Value Menu last year, it launched the Dollar Menu & More, which is another hodgepodge of offerings McDonald's (at least) considers good deals.

That kind of trading up was easier for customers in 2002, when the Dollar Menu launched and a Big Mac cost $ 2.49.

«We had Extra Value Meals, plus we had Dollar Menu, [which was] rather confusing not only to customers but actually kind of confusing to us,» said Tim Fenton, then McDonald's chief operating officer, on a January earnings call.

The hope is that customers will be drawn into the restaurant by the Dollar Menu and then tempted to buy a product with better margins.

Some items on its Dollar Menu actually cost close to five dollars.

McDonald's sales got a bump from increased purchases of McDonald's premium products and the number of items ordered at one time from the Dollar Menu.

Head to McDonald's through Jan. 14 and order from the $ 1 $ 2 $ 3 Dollar Menu, snap a pic for social media, and enter to win some legendary prizes.

Actually, starting Jan. 4, the Value Menu became the $ 1 $ 2 $ 3 Dollar Menu, serving 12 menu items all under $ 3.

But of course, I had the Dollar Menu, and I didn't hate eating burgers, fries, and Coke for lunch.

And the Dollar Menu, which actually went away for a while, is back.

«It's gonna be big, wild, and crazy, yet fun, and silly, and purposeful, to kind of get the word out there that the Dollar Menu is back.»

Personally, I think the best strategy is getting the Happy Meal, then pairing it with another Dollar Menu item — I'd recommend doubling up on McNuggets for an extra $ 1 or going with the Bacon Cheeseburger for $ 2.

Credit Suisse backs the theory that the Happy Meal is one of the best bangs for your buck on the new Dollar Menu.

McDonald's will still offer its Dollar Menu & More value menu, which will share some items with the McPick menu, McComb said.

McDonald's introduced the Dollar Menu & More to wean customers off its $ 1 value menu.

While I have no doubt that proper marketing can drive material sales growth, the dollar menu at McDonald's had always been simple and to the point.

«I do it because the alternative for me is to swing by a gas station for a Krispy Kreme donut or three, or stop by a fast food restaurant and pickup a few things off the dollar menu for lunch.»

Along with tweaking its drive - thrus, McDonald's is introducing a new Dollar Menu, with some items priced at $ 2 and $ 5, trying to boost sales.

On average, people spent more per visit due to a mixture of price increases, trading up to its more premium products, and ordering a higher number of items when ordering from the $ 1 $ 2 $ 3 Dollar Menu, McDonald's said.

After McDonald's backed away from its Dollar Menu a few years ago, «we weren't as competitive as we needed to be on value and so what you're going to see from us next year is us being really fully competitive with our near - in competitors with a value program,» Kempczinski said.

Cowen and Company analyst Andrew Charles said he now expects McDonald's U.S. comparable sales to rise 5 percent this year, up from a prior forecast of 4 percent, driven by his «increased confidence» in the launch of the new $ 1 $ 2 $ 3 Dollar Menu.

Chains including Taco Bell and Wendy's, aware of McDonald's plans for the $ 1 $ 2 $ 3 Dollar Menu, introduced new or updated low - priced offerings this month.

McDonald's is emphasizing specific products on its Dollar Menu rather than the menu itself after it found patrons were buying the items when they were in the restaurant — but the menu did not step up visits to its U.S. locations.

It takes customers a while to get familiar with a new menu and the company will «keep finessing» how it uses the $ 1 $ 2 $ 3 Dollar Menu, Easterbrook said.

The so - called $ 1 $ 2 $ 3 Dollar Menu, which anchors McDonald's value strategy in the U.S., is performing in line with expectations as awareness of the line continues to grow, Easterbrook said.

The Golden Arches kicked off the national marketing of its new $ 1 $ 2 $ 3 Dollar Menu on Jan. 4 with traditional and social media campaigns meant to educate customers about its latest value play with humor.

The $ 1 $ 2 $ 3 Dollar Menu is just the latest price - focused play at McDonald's, which introduced a Dollar Menu with eight products priced at $ 1 each back in 2002.

The move comes years after McDonald's backed away from its Dollar Menu and suggests the heat is on for other chains, particularly direct competitors in the burger category including Burger King and Wendy's.