Given the maturity of this medium, spending on email remained flat for years, though its efficiency did draw some B2B
dollars during the economic recession, according to a new eMarketer report, «B2B Email Marketing: Benchmarks and Best Practices for 2014.»
It's one thing to have trillion -
dollar deficits
during a deep
recession, but to create permanent trillion -
dollar deficits projected
during a time of
economic expansion is the definition of irresponsibility.