I know authors that spend thousands of
dollars on book marketing, or are quick to spend a few hundred for advertising even if it doesn't lead to more sales.
Since then I've spent tens of thousands of
dollars on book marketing and promotion.
Not exact matches
luckily i was able to put down their «
marketing» consaltant, she did try to press
on useless
marketing service at cost of 5thousands
dollars, what a shameless b... ch, she had nothing to say
on question how can i be sure that i will have a return
on such «investment», can you guarantee me that i will actually sale a
book, and with author royalty like 40pence how many do i have to sell to get back my money?
Buy ONE
book if you really disagree with me
on this as yes, someone might have found a gem after burning their thousands of
dollars and are recovering them by
marketing the TRUTH they found.
To get the most bang for your
marketing - and - publicity
dollars, a professional
book publicist needs to start working
on the promotional campaign BEFORE publication date.
Self published authors have to rely
on their own resources, be more creative in finding retail shelf space for their
books (as a rule, self published authors have far less access to chain bookstore shelves than the big publishers who spend millions
on marketing dollars), and have to work very hard to create any sort of buzz about their
books.
If you let yourself get too disappointed by not launching your
book to a thousand -
dollar windfall, then you might get discouraged from working as hard
on the next
book and its
marketing.
As a self - published author there's no way you can compete with huge publishing houses that have billions of
dollars to spend
on marketing and promotion in an effort to launch, grow and maintain robust
book sales.
You can spend thousands of
dollars on promotion and do everything right marketing-wise, but if your
book is not intended for a specific, target
market — or if it's not a fit for the
market you're incorrectly targeting — you won't sell it.
These two factors combined lead to a higher return
on investment for every
marketing dollar you invest which means a faster - growing platform and therefore more
book sales.
A few years from now, when the grandchild loses all sentimentality and wants to raise some cash to buy the latest video game, the grandchild can sell the hardcover
on the used
book market and get a few more
dollars toward the purchase price — the hardcover gives again.
Howey states how he believes there's an untapped
market for those lovers and collectors of
books, who would be willing to several hundred
dollars for a leather - bound edition they could invest in and pass
on to future generations.
Which brings me neatly to the
marketing argument: that most professionally published
books are woefully under -
marketed by publishers, who seem obsessed with throwing millions of
dollars at billboard advertising for a small number of superstars, while everyone else is left to organise their own
book tour, or plug their titles
on their Facebook fan pages.
For his
books in print, assuming he makes the standard 8 % rate for mass
market fiction, he might clear 80 cents
on a ten
dollar paper
book.
Most indie authors use free and low cost
marketing tactics, and occasionally spend a few hundred
dollars on BookBub or equivalent as well as print
book giveaways.
She / he has to depend
on Publishers to decide where to allocate
marketing dollars, where to go for
book signings, what to do next, and how to price
books.
When you only have one
book it is best to spend your time and
marketing dollars promoting your
book, because even if you could get a reader hooked
on you as an author, you wouldn't have anything else to sell them.
By offering more attention to the authors and publishers who pay more to get their
book prominently featured
on the site, readers will only be able to easily discover
books with the most
marketing dollars behind them — which could leave indie authors and publishers in the dust.
The initial cost to self - publish a
book varies from zero (to electronically self - publish with services like Barnes & Noble's NOOK Press or Amazon.com's CreateSpace or some print -
on - demand
book services), to tens of thousands of
dollars (if you want lots of physical
books with all the «extras» like
book marketing and publicity).
In this contract, an unsuspecting author is offered a «traditional publishing deal» — meaning the publisher pays the publishing costs and offers industry - standard royalties
on sales — but the contract contains a «mandatory
marketing agreement» (or addendum) that requires the author to pay the publisher (or an affiliated
marketing company) thousands of
dollars to
market and advertise the author's
book.
The demise has been variously blamed
on the online
book market, a strong Australian
dollar, import restrictions, high rentals, bad management and overpriced
books.
Even large conglomerate traditional publishers like Random House allocate the lion's share of their
marketing dollars on just a handful of
books they publish each year.
Even the big traditional publishers require their authors to participate in their own
marketing through social media and direct interactions with readers, and with
book releases becoming more and more like movie releases, if a
book doesn't make a big splash its first month, publishers generally move their
marketing dollars to the next release
on their slate.
Spending thousands of
dollars on marketing isn't a guarantee that your
book will sell - not by a long shot.
It still is, if your
book is one of the lucky ones to receive those elusive extra
marketing dollars that publishers spend to place the print edition of your
book on a prominent end cap in every brick - and - mortar bookstore.
When one makes the fatal mistake of relying
on ISBNs to estimate the ebook
market, only 10 % of unit sales and 7 % of gross consumer ebook
dollars appear to be going to self - published
books.
(For instance, from Ken Auletta's New Yorker piece
on publishing and the iPad intro: «Amazon had been buying many e-books from publishers for about thirteen
dollars and selling them for $ 9.99, taking a loss
on each
book in order to gain
market share and encourage sales of its electronic reading device, the Kindle.»
An other observation: «When one makes the fatal mistake of relying
on ISBNs to estimate the ebook
market, only 10 % of unit sales and 7 % of gross consumer ebook
dollars appear to be going to self - published
books.»
They're willing to roll the dice
on debut authors because they might become bestselling authors, but generally all their
marketing dollars go to support their established bestselling
books and authors.
«When I was 18, I had the privilege of becoming 50/50 partner
on a new venture with former owner of largest construction company in Russia, then one thing led into another and at 22, I became close friends with two retired bank traders, who explained to me the concepts of limited liquidity, price, access to client's order
books and how someone in the position with power to execute trading orders for the bank with the combination of those things could easily manipulate even a multi-trillion
dollar market like forex and make big bucks,» says Chavkerov.
«When I was 18, I had the privilege of becoming a 50/50 partner
on a new venture with the former owner of the largest construction company in Russia, then one thing led into another and at 22, I became close friends with two retired bank traders, who explained to me the concepts of limited liquidity, price access to clients» order
books and how someone in the position with power to execute trading orders for the bank with the combination of those things could easily manipulate even a multi-trillion
dollar market like forex and make big bucks,» says Chavkerov.
This blog links to news stories and studies about law firms»
marketing - related activities and makes notes of those who are and aren't successful, advises law firms
on how their
marketing dollars should be spent and reviews newly published
books about networking and
marketing.
Last week, GDAX experienced an Ethereum «flash crash» when a multimillion
dollar market sell was placed
on their order
book.
As Karen mentions, he is pushing an alternative product but all of us write for the resume
books that are readily available
on the
market for $ 12 - $ 30
dollars.