What you don't mention is that from a link building, brand awareness and
domain authority point of view having lots of high - quality unique content (and traffic) relating to the manufacture of knitted sweaters is hugely beneficial to Mary and her website.
Not exact matches
The more high -
authority links you have
pointing to your
domain, the higher your
authority will grow, but it's hard to earn those links naturally.
If you somehow earn a link from a high -
authority national site like Huffington Post while you're still in your infancy as a brand, you could easily move up several
points in terms of
domain authority, resulting in a kind of «rising tide» that increases all your ranks significantly.
Those links will help improve the
authority of your
domain as a whole, but are often very general and do not contain keyword - rich anchor text, or
point to meaningful pages.
At some
point later in the process, they have to be certified by a higher
authority to have that eminent
domain power.
Domain Authority is a score (on a 100 -
point scale) developed by Moz that predicts how well a website will rank on search engines.
Thus, from this
point onwards it will be
Domain Authority, Page
Authority and Alexa being tracked.
Domain authority (DA) is a
point system (from 1 to 100), created by Moz, which helps to determine how a given website is likely to rank during a search engine return.
As the BBC story
points out, this is somewhat disappointing for those favouring a more independent or international
authority over
domain name administration or, at least, a more transparent or accountable operation by ICANN particularly after the Tunis Agenda of late last year.