Sentences with phrase «done microtargeting»

My firm, Connections Media, has done microtargeting for some of our political candidate clients.

Not exact matches

And the fact that Trump calls it that suggests he has no earthly idea what data mining, microtargeting and the thousands of other ways that data can inform campaign decisions actually are or do.

Or maybe all political parties could «microtarget» career criminals and ne'er do wells, in line with what Yair Ghitza and Todd Rogers seem to be saying.

«The next layer of scum — Cambridge Analytica, who seized the opportunity to scrape your details from Facebook, value - add with other big data, and build tools for political parties to microtarget you with just the right words at just the right time to buy your vote — add to this the fact that the Australian Privacy Act does not apply to politicians, political parties, or those acting on their behalf, and you have a recipe for the wholesale violation of the privacy rights of Australian citizens,» he told the Senate.

According to the talking points, Cambridge Analytics's research allowed for «a more innovative approach from other super PACs,» with «deepdive research» from an outside firm guiding its digital ads, which are «microtargeted to a degree that really hasn't been done before.»

Even if Cambridge Analytica did affect Donald Trump's election in 2016, everything we know about political microtargeting suggests that its role was insignificant.

Frankly, more businesses should be doing more microtargeting in the hopes of bringing more of us more things we actually want.