«The thing to remember about dopamine is that it's not at all the same thing as pleasure,» says Gregory Berns, a neuroscientist at Emory University School of Medicine in Atlanta, who looks at
dopamine in a cultural context in his book, Satisfaction.
«The thing to remember about dopamine is that it's not at all the same thing as pleasure,» says Gregory Berns, a neuroscientist at Emory University School of Medicine in Atlanta, who looks at
dopamine in a cultural context in his forthcoming book, Satisfaction, due out in September.