Al Gore's Alliance for Climate Protection spent
over $ 300 million to promote «consensus messaging,» which was featured in Gore's 2006 movie Inconvenient Truth (no
doubt the organization gave a $ 1 million to an advertising agency, which
conducted a focus group to validate its seat - of - the - pants guess that «reframing» the organization's name as «Climate Reality» would convince farmers to «believe in» climate change).