But being a self - published author tops the list, more difficult than it was learning architecture and going on to design
dozens of large custom homes, or operating a construction company that specialized in the absolutely highest end for the most demanding people on Earth, or running a successful international import / export firm in
dozens of jurisdictions, or making wine with one
of the biggest wineries in Argentina... I could go on, but the point is that I've done a few tough
things which required a fair
amount of effort and mental dexterity, and writing makes them all look like child's play.
Aaron: I think how it translates, how it ties into kind
of the Gary Vaynerchuk model and how it's useful for lawyers to at least think about how they could be doing some stuff is there is now this trend in Facebook, Instagram videos
of 1 to 2 minute videos with interesting video content and overlaid text that's kind
of rapid fire overlaid text and you can convey by combining interesting visual content with well written but very short text content, you can convey a fair
amount of information in just
dozens of words, not even hundreds or thousands, and those at least in the current
of multimedia online content are the kinds
of things that are performing really well on the internet do a great job
of conveying a small
amount of information and are interesting for readers and catch them where they are because it is absolutely a fact that no one wants to read a law firm's full length press release about a case they won or an award an attorney got or whatever.
With
dozens of notifications coming in every hour, you're going to be spending a large
amount of time managing
things rather than concentrating on what you're actually listening to — the whole reason you have headphones on in the first place.