The Spanish Food and
Drink Industry Federation (FIAB); the Spanish Foreign Trade Institute (ICEX); The Multi-Sector Business Association (AMEC); and ACC1Ó, among other organisations are participating
actively in the international promotion of Alimentaria 2014.
The initiative will work with police, local authorities, prison and probation staff, the NHS, voluntary organisations, alcohol
industry, business community, media and local communities, to create an environment which «
actively promotes» sensible
drinking.