A
"drip campaign" is a marketing strategy where a series of messages or emails are sent out slowly and consistently over time to keep a person interested and engaged in a product or service.
Full definition
Something to think about again would be setting up an
email drip campaign for each client that expressed interest.
This type
of drip campaign will keep your client in the loop and requires little to no effort on your part.
Get it in front of the public
through drip campaigns, websites, traditional advertising (TV, radio and billboards) or social media promotion.
With more advanced email marketing software, you can
trigger drip campaigns for actions like visiting a page on your website or clicking a link in an email.
A good real estate contact management system will have different
drip campaigns already designed and ready for you to use.
But with a
targeted drip campaign, you can increase the chance that a one - time website visitor eventually becomes a client.
These automated
drip campaigns save a lot of time and hassle of follow up, freeing you to convert those leads into deals.
Each lead should be handled based on their specific needs, which means communicating with them through
informative drip campaigns, newsletter, market updates, personal marketing, etc..
Use
email drip campaigns to stay in touch with long term leads who won't be buying or selling a home within the next three months.
Create drip campaigns, complex customer journey, and automate the entire process of take a lead from first contact to fee agreement signature.
Learning to stay in touch with new leads through
e-mail drip campaigns is important if you want them to remain loyal to you.
These value - added,
educational drip campaigns will show you as a market leader to your prospects and eventually drive them towards purchase.
Agents are automatically prompted with follow - up activities, scripts and
drip campaigns for each lead they accept.
CMOs should spearhead content campaigns that assist sales reps
in drip campaigns, direct messages, and sales meetings or calls.
After the initial meeting, using tactics such as an email
marketing drip campaign can be a great way to stay in front of the banker, and offer a constant reminder that you're their person to refer business to so they don't have to say no to their clients.
In an effort to continuously provide the best real estate CRM in the market, Propertybase has recently launched an email
drip campaign feature for all users of Propertybase Lightning - and for good reason.
Basically, this means that if a lead signed up for your email information about a home for sale, that lead will then be added to an established
drip campaign list so that he or she will receive a follow - up email in a specified time frame.
They can design and
manage drip campaigns and mailers; segment their leads and contacts; and download ad templates, listing presentations, yard signs, business cards, and more.
Real Pro Systems allows you to automate many of these tools, such
as drip campaigns and newsletters.
I say that to say this — just because someone is filling out your form, it does not give you unbridled permission to subscribe them to
countless drip campaigns and nurture lists.
Simple email automation that works from your Gmail for inbound & outbound sales, and
API drip campaigns for new user signups.
Use SendBloom.co or Outreach.io and set up an end - of -
year drip campaign that sends them one tip per month on gearing up for 2016.
In addition to pre-event messages containing important info like time, date, location pre-work assignments,
etc. drip campaigns are fantastic after the event.
Analyzed new markets, attended networking events, and
increased drip campaigns to expand the company quickly and powerfully from growth mode into stabilization.
Devised email strategies, including segmenting strategies, welcome email auto responders and
training drip campaigns.