With this information, One Cavo can
drip marketing messages, tailored to the specific needs of each consumer they have spoken to.
Not exact matches
«
Drip email
marketing» refers to the practice of sending a series of automated
messages over time, usually according to the classification of a contact.
Drip marketing is the process of sending repeated, relevant
messages to your prospects until they are ready to buy.
So, before any of this collateral is produced, audit your email
marketing program (or get one off the ground), set up automated
drip workflows, and then add
messaging for each content type to the
drip campaigns (e.g. send leads who download X content on your site email featuring Y content that's similar to the piece they downloaded).
But today, with the increase in junk e-mail,
drip marketing campaigns face hurdles — getting your
message read, ensuring your
messages will be perceived as valuable by customers jaded to spam, and staying within the bounds of the new anti-spam law.