Remember, when choosing keywords for your online book advertising campaign, you are looking to
drive book buyers to your landing page.
Not exact matches
Travel managers» perspective on AI via a survey and interviews; AI in action via case studies; its effect on
booking, expense management and
buyer - supplier relationships; and supplier initiatives across hotels, airlines and ground transportation, including self -
driving cars.
By high pricing on ebooks, they are losing some impulse and cost conscience
buyers, but by lower pricing they would likely be
driving people who would normally buy the more expensive hardcover over to the ebook market, and not just for the
book in question but for future purchases as well.
Distribution through Ingram is critical to a
book's mainstream success, and the only time distribution through Ingram wouldn't matter would be if your niche were so small that you were selling directly to your target audience rather than conducting a
book promotion campaign to
drive potential
buyers to bookstores.)
Although Amazon has been considered a monopoly as a seller of
books, its power as a monopsony — a large
buyer that controls a significant portion of the market and
drives prices down — could be the root of the problem.
It comes with a pre-installed shopping application as Amazon seeks to
drive Kindle Fire
buyers to its online store, which features
books, music, movies, TV shows and games.
Even before your
book is in print, you are selling —
driving your
buyers to commit to presales.
Most of your
book promotion efforts are most likely geared to
driving potential
buyers to Amazon.
It is a systematic move by the dominant outlet for hard copy
book sales to do two things: hamstring it's direct competitors for ebook sales and
drive buyers towards Amazon's ebook reader and online sales of ebooks, which are a tremendous profit center for «The Big A».
Likewise, an article in a major newspaper or magazine, or an interview on radio and TV can
drive many e-
book readers and
book buyers to your website or online bookselling sites.
Ebooks are
driving powerful behavioral changes among
book buyers.