In the race to advance data -
driven electioneering strategies pioneered by successive Obama campaigns, Cruz has turned to Cambridge Analytica for its unparalleled offering of psychological data based on a treasure trove of Facebook «likes», allowing it to match individuals» traits with existing voter datasets, such as who owned a gun.
In the race to advance data -
driven electioneering strategies pioneered by successive Obama campaigns, Cruz has turned to Cambridge Analytica for its unparalleled offering of psychological data based on a treasure trove of Facebook «likes», allowing it to match individuals» traits with existing voter datasets, such as who owned a gun.