Sentences with phrase «driven microtargeting»
SCL Elections has clients around the world, and it has experimented with data - driven microtargeting techniques in the Caribbean and Africa, where privacy rules are lax or nonexistent and politicians employing SCL have been happy to provide government - held data, according to former employees.
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They talk about database - driven microtargeting, for one thing, along with the importance of campaigns» going where the audience is.
Today on Morning Edition, RNC Chair Ken Mehlman discussed some of the mechanics of using database - driven microtargeting to reach out to new voters.
Not exact matches
Less clear is their power as a tool for targeted persuasion; Cambridge Analytica has claimed that OCEAN scores can be used to drive voter and consumer behavior through «microtargeting,» meaning narrowly tailored messages.
Social media companies — Facebook, Twitter, Google, Snapchat, YouTube and others — have been microtargeting users with millions of specific advertisements, images, videos and other elements that are aimed at driving engagement, argue the campaign's backers, led by CHT Executive Director Tristan...
Social media companies — Facebook, Twitter, Google, Snapchat, YouTube and others — have been microtargeting users with millions of specific advertisements, images, videos and other elements that are aimed at driving engagement, argue the campaign's backers, led by CHT Executive Director Tristan Harris, former design ethicist at Google.
Obama's 2008 campaign was famously data - driven, pioneered microtargeting in 2012, talking to people specifically based on the issues they care about.