Sentences with phrase «driven web publisher»

I sat down with Emma McKay, managing editor at Askmen and the force behind their foray into ebooks, to talk about what happens when an analytics - driven web publisher enters the ebook space.

Not exact matches

As part of my book promotion services, I help authors and publishers drive traffic to their book web sites.

I've long felt that the power balance between authors and publishers has shifted and will shift further as digital change drives home a point I made most clearly in my essay No New Normal: The Value Web (and reiterated here on Futurebook):

Publisher marketing doesn't really drive sales in an online world where web - based co-op spending is far less effective than retailer algorithms tuned to showcase to each customer the books they are likely to actually want.

It sure beats trying to figure out how to get to be Amazon's number one bestselling book (if only for an hour or two) or how to convince your publisher to push you to the top of another bestseller list the conventional way — by selling your book to bricks - and - mortar bookstores, and then hoping that book promotion, web 2.0 book marketing, book clubs, social networking, and other book publicity efforts will all combine to drive readers to the bookstores to buy your book.

For example, «scanlations» (which are fan driven translations of entire manga series using scans of the original Japanese or Korean language graphic novels, photoshopping out the original dialog, and then inserting translated dialog, prepared without compensation by the translators and made available on the web), were silently tolerated for many years by the publishers of those works, even though they are clear and obvious copyright violations as derivative works.

CORE COMPETENCIES • Track record of creating and implementing affiliate campaigns designed to exceed business goals • Track record of sealing profitable affiliate deals with prospective advertisers and publishers • Adept at productive cold calling and developing a high volume contact / referral base • Able to work independently and with a team to drive results and performance • Well versed in technical implementation of various affiliate programs including portals and web analytics • Hands on experience in closing sales and meeting / exceeding sales goals

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